Apple - Press Info - Coca-Cola & Apple Team Up on Major Music Promotions in Europe
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`Coca-Cola & Apple Team Up on Major Music Promotions in
`Europe
`Promotion Includes Give Away of 70 Million Songs from the iTunes Music Store in the UK &
`Thousands of iPods in Germany
`LONDON—August 2, 2006—Coca-Cola and Apple® today announced a music partnership in Europe that includes major
`promotions in the UK and Germany and the launch of a new Coke branded music website across Europe, including the UK,
`Germany, Austria and Switzerland. As part of the promotion, Coke and Apple will be giving away 70 million free songs from
`the iTunes® Music Store in the UK and thousands of iPods in Germany.
`
`The new www.Coca-Cola.com/music website is a Coke branded music destination launching next week that features iTunes
`integration throughout, providing fans with links to music and information focused on giving fresh talent new exposure. In
`the UK, Germany, Austria and Switzerland unsigned artists will have a venue to upload songs, giving them potential for
`broad exposure on the site through artist highlights, European podcasts available on iTunes, and invitations to play at Coke
`sponsored European festivals.
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`To kick-off the partnership, live concerts will be held in the UK, Germany, Austria and Switzerland, with selected live songs
`and video podcasts from the performances available on iTunes and www.Coca-Cola.com/music.
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`“We’re excited to announce this partnership with Apple,” said Dominique Reiniche, president of Coca-Cola European Union
`Group. “Together we are creating a unique and exciting platform that gives young people a voice and allows them to refresh
`their music experience every day.”
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`“iTunes has sold more than 200 million songs in Europe with 150 million songs sold in just the past year,” said Eddy Cue,
`Apple’s vice president of iTunes. “We’re thrilled to work with Coca-Cola to expand the reach of iTunes and bring more great
`music to European fans.”
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`Beginning later this month in the UK, 70 million song codes will be in promotional packs of Coca-Cola and Diet Coke, which
`will be redeemable for a free song from the iTunes Music Store. Through www.Coca-Cola.com/music, participants will be
`able to access iTunes and redeem their codes. Participants enter the code found on the Coca-Cola promotional label and
`choose any 79 pence single song from iTunes’ vast catalog of over three million songs. The Coca-Cola iTunes promotion
`will begin in mid-August and run for six weeks, with a five song limit per person.
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`In September, Coke will be giving away an iPod® and 50 songs from iTunes every hour for eight weeks in Germany at
`(www.coca-cola.de) and starting later this week, Coke customers there will be able to exchange their Coke Fridge loyalty
`coins into free songs from iTunes. Promotions in additional countries across Europe will be rolling out in the coming
`months.
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`With Apple's legendary ease of use, pioneering features such as integrated video and podcasting support, iMix playlist
`sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for
`Mac® and PC users to legally discover, purchase and download music and videos online. The iTunes Music Store features a
`selection of over 2,500 music videos, Pixar short films, and more than three million songs from the major music companies
`and over 1,000 independent labels.
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`Pricing & Availability
`iTunes 6 for Mac and Windows includes the iTunes Music Store and is available as a free download from
`https://www.apple.com/uk/itunes/. Purchase and download of songs and videos from the iTunes Music Store requires a
`valid credit card with a billing address in the country of purchase. Music videos and short films are £1.89 each.
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`The Coca-Cola Company (www.thecoca-colacompany.com) is the world’s largest beverage company. Along with Coca-Cola,
`recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands,
`including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters,
`juices and juice drinks, teas, coffees, and sports drinks. Through the world's largest beverage distribution system,
`consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.3 billion servings each day.
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`https://www.apple.com/pr/library/2006/08/02Coca-Cola-Apple-Team-Up-on-Major-Music-Promotions-in-Europe.html[3/17/2014 5:00:32 PM]
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`Apple - Press Info - Coca-Cola & Apple Team Up on Major Music Promotions in Europe
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`Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the
`1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and
`notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital
`music revolution with its iPod portable music players and iTunes online music store.
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`Press Contacts:
`Sheryl Seitz
`Apple
`+ 44-207-184-1196
`seitz.sheryl@euro.apple.com
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`Lynne Crowther
`The Coca-Cola Company
`+ 44-308-327-3036
`lycrowther@eur.ko.com
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`Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes and iPod are trademarks of Apple. Other company and product names may be trademarks of
`their respective owners.
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`Coca-Cola & Apple Team Up on Major Music Promotions in Europe
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`https://www.apple.com/pr/library/2006/08/02Coca-Cola-Apple-Team-Up-on-Major-Music-Promotions-in-Europe.html[3/17/2014 5:00:32 PM]
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