Apple - Press Info - Apple and Pepsi to Give Away 100 Million Free Songs
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`Apple and Pepsi to Give Away 100 Million Free Songs
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`SAN FRANCISCO—October 16, 2003—Apple® and Pepsi-Cola North America today announced a historic promotion to legally
`give away 100 million free songs to Mac® and Windows PC users from Apple’s iTunes® Music Store. Beginning February 1,
`100 million winning codes will be randomly seeded in 20 ounce and 1 liter bottles of Pepsi, Diet Pepsi and Sierra Mist, and
`the winning codes will be redeemable for a free song from the iTunes Music Store. Winners will simply go to Apple’s iTunes
`Music Store (www.iTunes.com), enter the code found under the bottle cap and choose any 99 cent song from the online
`store’s vast catalog of over 400,000 songs. The Pepsi iTunes promotion will kick-off with a Super Bowl ad on February 1,
`2004, and will run until March 31, 2004.
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`“iTunes has revolutionized the way we buy music,” said Dawn Hudson, president of Pepsi-Cola North America. “iTunes
`provides music fans with a fast, reliable and easy way to get the music they want, when they want it. During the Pepsi
`iTunes promotion, they will be able to get more of their favorite music for free.”
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`“This historic promotion to legally give away 100 million free songs will go down in history as igniting the legal download
`market,” said Steve Jobs, Apple’s CEO. “Pepsi has marketed their products through music for generations, and this is going
`to be another one that is remembered for decades.”
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`Apple’s iTunes Music Store revolutionized the online music industry with its groundbreaking personal use rights and one-
`click download directly into iTunes, Apple’s integrated digital jukebox software—all for just 99 cents per song. Since its
`launch six months ago, music fans have purchased and downloaded more than 13 million songs from the iTunes Music
`Store, making it the number one download music service. Apple today launched its second generation iTunes Music Store
`for both Mac and Windows PC users. With music from all five major music companies and over 200 independent music
`labels, the iTunes Music Store is growing every day and will offer more than 400,000 songs.
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`The Pepsi iTunes promotion complements Pepsi’s music initiatives. Pepsi has a long history of integrating music as a core
`platform in their marketing programs. From Michael Jackson and Madonna to Shakira and Beyoncé, Pepsi has featured the
`biggest recording artists and a diverse range of chart-topping music in marketing campaigns for decades. PEPSI SMASH, a
`one-hour wall-to-wall music television show that debuted last summer on the WB TV network and featured live musical
`performances, is one of Pepsi’s ongoing music initiatives.
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`Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the $4 billion refreshment beverage unit of PepsiCo Inc.
`in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi
`Blue, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Mug, Slice, Aquafina,
`FruitWorks, Dole single-serve juices and SoBe. The company also makes and markets North America’s best-selling ready-
`to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.
`
`Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the
`1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators,
`creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
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`Press Contacts:
`Nicole Bradley
`Pepsi
`(914) 253-2964
`(646) 321-9379 mobile
`Nicole.Bradley@pepsi.com
`
`Natalie Sequeira
`Apple
`(408) 974-6877
`nat@apple.com
`
`Apple, the Apple logo, Macintosh, Mac, Mac OS and iTunes are either registered trademarks or trademarks of Apple. Other
`company and product names may be trademarks of their respective owners.
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`http://www.apple.com/pr/library/2003/10/16Apple-and-Pepsi-to-Give-Away-100-Million-Free-Songs.html[3/17/2014 4:59:42 PM]
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`Apple Exhibit 4189
`Apple v. SightSound Technologies
`CBM2013-00020
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`Apple - Press Info - Apple and Pepsi to Give Away 100 Million Free Songs
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`http://www.apple.com/pr/library/2003/10/16Apple-and-Pepsi-to-Give-Away-100-Million-Free-Songs.html[3/17/2014 4:59:42 PM]
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