Apple — Press Info - Apple Launches the iTunes Music Store
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`Apple Launches the iTunes Music Store
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`CUPERTINO, California—April 28, 2003—Apple® today launched the iTunes® Music Store, a revolutionary online music store
`that lets customers quickly find, purchase and download the music they want forjust 99 cents per song, without subscription
`fees. The iTunes Music Store offers groundbreaking personal use rights, including burning songs onto an unlimited number of
`CDs for personal use, listening to songs on an unlimited number of iPods, playing songs on up to three Macintosh®
`computers, and using songs in any application on the Mac®, including iPhoto‘“, iMovieTM and iDVD‘“.
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`“The iTunes Music Store offers the revolutionary rights to burn an unlimited number of CDs for personal use and to put music
`on an unlimited number of iPods for on—the—go listening," said Steve Jobs, Apple’s CEO. “Consumers don’t want to be treated
`like criminals and artists don't want their valuable work stolen. The iTunes Music Store offers a groundbreaking solution for
`both.“
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`The iTunes Music Store features over 200,000 songs from music companies including BMG, EMI, Sony Music Entertainment,
`Universal and Warner. Users can easily search the entire music store to instantly locate any song by title, artist or album, or
`browse the entire collection of songs by genre, artist and album. Users can listen to a free 30—second high—quality preview of
`any song in the store, then purchase and download their favorite songs or complete albums in pristine digital quality withjust
`one click.
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`The iTunes Music Store also features exclusive tracks from over 20 artists, including Bob Dylan, U2, Eminem, Sheryl Crow and
`Sting, as well as special music videos from several of these artists which users can watch for free. In addition, the iTunes
`Music Store highlights new releases, staff favorites and up—and—coming artists, and delivers a compelling variety of music
`from many genres and time periods, ranging from Rock and Hip Hop to Jazz and Classical. The ability to browse the entire
`music store by genre, artist and album combined with free high—quality previews of every song lets users explore music in an
`entirely new way, to easily find the hits they love and discover gems they’ve never heard before.
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`All music on the iTunes Music Store is encoded in the industry—standard AAC audio format at 128 kilobits per second which
`enables smaller files and faster download times while rivaling CD—quality sound superior to the quality of MP3 files at the
`same size. The AAC audio format, developed by Dolby, was also adopted to provide the audio encoding for the industry—
`standard MPEG—4 video format.
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`The iTunes Music Store is fully integrated into iTunes® 4, the fourth major release oprple’s popular digital musicjukebox
`software, allowing users to purchase, download, organize and listen to their music using just one application. iTunes 4
`features major new enhancements including RendezvousTM music—sharing between Macs, so users can legally stream their
`music to other Macs without the hassle of copying files from computer to computer.
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`Pricing &Availability
`iTunes 4 with the iTunes Music Store is available as a free download immediately at www.apple.com/itunes. The iTunes Music
`Store requires a valid credit card with a US. billing address, a Mac equipped with iTunes 4 and Mac® OS X version 10.1.5 or
`later. Further information about Apple’s digital music products can be found at www.apple.com/ipod and
`www.apple.com/music.
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`Apple ignited the personal computer revolution in the 19705 with the Apple II and reinvented the personal computer in the
`19805 with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators,
`creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
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`Press Contacts:
`Natalie Sequeira
`Apple
`(408) 974—6877
`nat@apple.com
`
`Lara Vacante
`Apple
`(408) 974—7142
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`12/28/2013
`http://www.apple.com/pr/library/2003/O4/28App1e-Launches-the-iTunes-Music-Store.html
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`Apple - Press Info - Apple Launches the iTunes Music Store
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`larav@apple.com
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`iDVD and Rendezvous are either registered trademarks
`Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes, iPhoto, iMovie,
`or trademarks oprple. Other company and product names may be trademarks of their respective owners
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`Apple Media Helpline
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`(408) 974—2042 media.help@apple.com
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`http://www. apple. com/pr/library/2003/04/28Apple-Launches-the-iTunes-Music-Store.html
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