`
`
`Apple Exhibit 1023 Page 00001
`
`

`

`
`
`._
`
`.
`
`._‘___.
`
`jhe music biz meets the personal computer
`START ME UP!
`
`by Beniomin firepock and Rod Firestone
`foreword by Ina Walsh
`
`Page 00002
`
`

`

`
`
`9526' ME UP!
`(the mic biz mm: the persona: manager}
`Book Design by Pam‘ Pudcsla
`Cover graphic by Paul Podwa and David Elcirnau
`Illustrations by Marv Newlaud
`
`Publishod by Media: Pm
`PO. Box 3315
`Van Nuys, CA 9140?
`{818) WIS
`
`All right: restrved including use 1"
`.
`.
`_
`1gb: to reprod-m this book or portions
`Jietoofm my form “(ll-haul wficwn permission [mm the Wombat.
`PfinLcd in the USA.
`
`ISBN was-145.0,:
`
`Library dong-ass Cauloguo Cm! Numhm 35.50345
`
`
`
`..r"‘-=""""'....
`
`Contents
`
`ACIWOWLEDGMENTS viii
`
`FOREWORD BY JOE WALSH ix
`
`INTRODUCTION “ABOUT THIS BOOK xi
`
`CHAPTERi “WORKING 'IN THE OFFICE 1
`Anybody Wanna Buy aTypewa-izzr’? 2
`Files azYourF'mgerfips 6
`Forms and Labels 9
`
`Connection 1.1ArfistMaBageIs 12
`Commotion 1.2111: ReoordCompwiw 16
`Connection IJMWPubfishem 19
`
`
`
`CHAPTER 2 — STAYING IN TOUCH 23
`Wing 0n the 'Iielaphone 23
`When Can We Do Lunch? 26
`
`Connection 2.1 NewmnioadonsinflasOffioe 28
`ComoofimZE'I‘ho DcskmpConocp; 30
`
`
`CHAPTER 3 "TRACKING THE CASH 33
`Spocidizaed Aoooonfing Sofmm for the Music Industry 34
`Off-{howmlmeall Business Aooounfing Packages 35
`Off-Lho-Shelf Database and Spreadshser ngrams 36
`
`Connection 3.1!}on 8: Sense 33
`Cameroon 3.2 finances With FoxProciuctious 41
`
`
`
`Page 00003
`
`

`

`ACKNOWLEDGMENTS
`
`We’d first like to thank “embody who [not time out of their
`busy schedules he tell: no as about their work. their lives, and
`their computers. We‘re particularly indebted to Bobbi Cowzm,
`Derek Sutton. and Janet Ritz for their advice. encouragement
`and comes. We‘d also like no express our appreciation to Don
`Singleton, Neil Quareman. and Sucre Mendell at NC, Roger
`Pawell of Cherry Lane and Utopia. Perry Leopold a: PAN, Tom
`Seufert at Red Wing Smdios, Larry Linldn of NM. David
`Cooper a; Fox Preducfiens. MemTimes Magazine, and Gerald
`Rafferty.
`‘
`We owe Marv Newland. (“Bambi Meets Godzilla"), of
`Intemafional Rockemhip limited, 3 load of thanks and kudos for
`the time, talent. and imagination he put into his great drawings
`we’ve used a: start up each chapter.
`Of course, our very special thanks go to Joan Welch and
`Julie Weissman for their love. support. parlance, and meals.
`Joanie also helped in the calling process and we thank her for
`her time and feedback.
`Finally. thanks on our families and our friends for promising
`to buy this book
`
`Benjamin Krepack and Rod Firestone
`April 1986
`
`Page 00004
`
`

`

`oracmup ———_._____.___
`
`to receive and playback the instructions.
`insmunener present
`Some keyboards and drum machines have sequencers built-in.
`It’s also possible to add a sequencer on as a separate component
`With the help of special software it's even possible to turn a
`personal computer-into a sequencer{see (BNNECIZON 32}.
`Having the MIDI ted-tnology available in the enrdio can
`increate the efficiency and productivity of the recording process.
`When using MIDI, there’s no need for microphones. tapes, tape
`machines, or a sound proofed room. The sound of an instrument
`can be changed instantly, the tempo of a performance can be
`changed without effecting the pitch (this is impossible when a
`performance is recorded on tape because of what is known as the
`“chipmunk effecf’}, and when bouncing down tracks, there‘s no
`loss or fidelity.
`A MIDI studio is a great too! for pie-production because it
`provides a method for musicians to re-arra'nge, edit, and
`otherwise refine their composition, priorto committing anything
`to ram. Many professional recording studios. in fact, are finding
`their more
`traditional. mold-track,
`sound-proofed smdios
`becoming less popular and are now adding MIDI rooms to their
`facilities.
`lit-Ilene Resolution Donor-nice
`i file Edit Snlecllene Modes
`3GB
`v‘Bll MIDI
`3‘5
`Soto Midi
`
`
`smut sum
`lfllll‘
`alllflfifiilfilll'liml
`MIDI Sun: In
`
`
`I “II III =l§ 2“ II
`
`
`
`It.
`-
`:Ir J.
`
`
`
`
`
`
`l‘lIIII
`
`
`
`liEililll
`I!
`lirlélliilEDI-'Hltllitiiifihi
`IrHllEfll
`
`
`A
`A
`A -1 a
`AI
`
`3mm lhvllietordll’laglrcrl: 1v 3 vmzoiv Tranquil“ .o v
`Total Music” by Soun'nvorrh Merit: 53mm free.
`
`999”!!993!999
`
`
`
`
`
`Musicians And Computers
`
`The Future
`MIDI is just the beginning of a brave new world in music
`that‘s taking shape. and we can only guess about some of the
`developments that lie ahead. The ability to convert any sound
`into digital information. which can then be manipulated by a
`computer, will change the my music is composed, performed.
`recorded, marketed. and enjoyed.
`Ono exciting development has already been tested by a
`handful of professional musicians involved in a trans-continental
`recording session. In this session.
`two smdios. by we).r of a
`satellite hook-up, made it poseible for members of the bond to
`record their respective parts winie separated by thousands of
`miles. Because of the new technology,
`they were able to
`cornpictc their session almost as if the).r were sitting in the same
`room.
`
`Sometime in the future, we’ll also be seeing inexpensive
`muldnack digital recorders and studio effects gear made as
`compact and portable as your standard video cassette recorder.
`Once such devices are available, musicians will be able to do
`studio quality recording in their home (or garage) insread of
`spending tens of thousands of dollars to rent a professional
`recording studio. Along with the smaller sizes and cheaper
`prices, we might also get some outrageous features. We may
`$0011 see the day when a computer can acmally correct a singing
`voice. No matter how off-key or horrible a voice is, a computer
`might be able to make digital corrections, giving cvelrybody a
`drance at music stardom
`Maybe one day. we‘ll even have the ability to nor-slate our
`mug-lit: into MIDI data. We might be able to hunt [or think) a
`melody. and it will come out on the lose-lancer of our choice.
`Who knows? There miytt evenmally even be an “intelligent"
`computer that can guess at national
`tastes and trends and
`compose a numberone song.
`The way we purchase music may change. too. We may see a
`dial—up service for home computers unit we could use to select
`the titles we want. The songs would be downloaded as digital
`information into our home entertainment systcms that could play
`them back in perfect fidelity.
`
`126
`
`127
`
`Page 00005
`
`