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`over their portfolio and monitor market trends more efficiently than
`previously possible.
`
`-- Optimized and redesigned Nasdaq Level II window. A redesigned window
`provides more real-time decision support for the active Nasdaq Level
`II trader. With a very powerful Nasdaq Level II market-maker ticker,
`users are able to track crucial buying patterns of selected market
`makers, allowing customers to easily spot breakouts, trends or
`reversals on an entire list of stocks. Users can create multiple
`market maker tickers for added power.
`
`-- Improved charting. Customers can now create symbol overlay charts in
`historical and intraday modes and display up to 30 days of intraday
`data.
`
`-- New day trading menu. This new menu includes valuable Web sites
`containing market scanning, before and after hours trading, market
`leaders, rumors, stock picks and analysis, IPOs, glossaries, message
`boards and more.
`
`As part of this release, DBC is offering a free month of service to users
`of competitive systems including Hyperfeed Technologies, Inc.,
`WindowOnWallStreet.com, Track Data Corporation, A-T Financial, Inc. and
`QCharts, so users can review eSignal and compare products. Unlike most
`competitive systems, eSignal offers speed and reliability by providing direct
`connections to the exchanges and multiple geographically dispersed server
`farms for data redundancy.
`
`About eSignal:
`eSignal delivers vital streaming real-time financial data over the
`Internet to active traders and individual investors. The eSignal application
`includes portfolio manager, Nasdaq Level II display, fundamental data,
`intraday and interday charts, analytics, full-text news and research,
`customized tickers, time and sales, and option montage. eSignal also provides
`full text news from CBS MarketWatch (Nasdaq: MKTW), Dow Jones News Service and
`Comtex, and can deliver limit alerts via pager, cell phone or e-mail.
`
`eSignal supports Windows(R) 95/98/NT and is available for downloading at
`http://www.eSignal.com. A complete listing of partnered brokerages and
`software systems can be viewed at http://www.eSignal.com/partners.
`
`About Data Broadcasting Corporation
`Data Broadcasting Corporation is a leading global provider of financial
`and business information to institutional and individual investors. The
`company supplies time sensitive pricing, dividend, corporate action and
`descriptive information for more than 3.5 million securities traded around the
`world including hard-to-value unlisted fixed income instruments. At the core
`of the business are its extensive database expertise and technology resources.
`
`DBC delivers real-time, end-of-day and historically archived data to
`
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`customers through a variety of products featuring Internet, dedicated line,
`satellite and dial-up delivery protocols. Through a broad range of
`partnerships and alliances, the company provides links to most of the world's
`best-known financial service and software companies for trading, analysis,
`portfolio management and valuation.
`
`DBC, with approximately 1,700 employees, is headquartered in Bedford,
`Massachusetts and has more than 20 offices in North America, Europe, Asia and
`Australia including the world's key financial centers of New York, London and
`Tokyo.
`
`The company is approximately 60 percent-owned by Pearson plc, an
`international media company with four main businesses: Pearson Education is
`the world's premier educational publisher; the Penguin Group is the world's
`most renowned English-language publisher; Pearson Television is the world's
`leading independent international television producer, and the Financial Times
`Group is the premier source of global news, comment and analysis.
`
`Matters discussed in this release include forward-looking statements that
`involve risks and uncertainties, and actual results may be materially
`different. Factors that could cause actual results to differ include the
`response of competitors to the company's new services, acceptance of the
`Internet as a valid real-time distribution platform by institutional
`customers, activity levels in the securities markets and other risk factors
`listed in the company's 10-K and 10-Q reports to the Securities and Exchange
`Commission.
`
`SOURCE Data Broadcasting Corporation
`CONTACT: Editorial: Julie Craig of Data Broadcasting Corporation, 510-266-6000,
`jcraig@dbc.com; or Investor: Cecilia A. Wilkinson or Kristin Kresser of
`Pondel/Wilkinson Group, 310-207-9300, investor@pondel.com, for Data
`Broadcasting
`Web site: http://www.eSignal.com
`Web site: http://www.dbc.com
`
`---- INDEX REFERENCES ---
`
`COMPANY: TRACK DATA CORP; DATA BROADCASTING CORP; HYPERFEED TECHNOLOGIES INC;
`PENGUIN GROUP INC
`
`INDUSTRY: (I.T. (1IT96); Portfolio Management (1PO92); Investment Management (1IN34); Software (1SO30);
`Financial Services (1FI37); Software Products (1SO56); I.T. in Financial Services (1IT24); Software Product Reviews
`(1SO11))
`
`REGION: (USA (1US73); Americas (1AM92); North America (1NO39); California (1CA98))
`
`Language: EN
`
`OTHER INDEXING: (AMERITRADE; CBS MARKETWATCH; DATA BROADCASTING CORP; DATA
`BROADCASTING CORPORATION DATA BROADCASTING; DATA BROADCASTING LAUNCHES
`
`© 2012 Thomson Reuters. No Claim to Orig. US Gov. Works.
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`ESIGNAL; DBC; HYPERFEED TECHNOLOGIES INC; INVESTOR; KRISTIN KRESSER; NASDAQ LEVEL;
`NASDAQ: DBCC; NASDAQ: MKTW; NEWS SERVICE; PENGUIN GROUP; SOURCE DATA; TRACK DATA
`CORP; WINDOWONWALLSTREET COM) (Alerts Capabilities; Cecilia A. Wilkinson; Chuck Thompson; En-
`hanced; Factors; Improved; Improved Nasdaq Level; IPOs; Matters; Pearson Television; Thecompany; Thompson)
`
`Word Count: 1299
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`END OF DOCUMENT
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`© 2012 Thomson Reuters. No Claim to Orig. US Gov. Works.
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`