Bloomberg set to roll-out Launchpad 2010 - InvestmentNews
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`Bloomberg set to roll-out
`Launchpad 2010
`The 287,500 subscribers of the Bloomberg Professional service will soon
`have the opportunity to add Launchpad 2010 to the mix of applications on
`their desktop
`
`By Davis D. Janowski
`June 16, 2010 4:00 pm ET
`
`Reprints
`
`The 287,500 subscribers of the Bloomberg Professional service will soon have the opportunity to
`add Launchpad 2010 to the mix of applications on their desktop.
`
`This advanced new interface allows for
`greater customization of a user's desktop and
`provides much more granularity and flexibility
`in terms of collaborating and sharing
`information and sections of the desktop with
`fellow users.
`
`The product will be formally announced
`tomorrow, but InvestmentNews received a
`demonstration of the interface today in
`Bloomberg's New York headquarters.
`
`With this latest iteration of Launchpad, which
`was introduced in 2002, the company aims to
`add greater flexibility to the rich dataset
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`Bloomberg Launch Pad 2010
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`Bloomberg set to roll-out Launchpad 2010 - InvestmentNews
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`Page 2 of 4
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`available on the Bloomberg terminal. That
`flexibility will allow that data to move around a
`screen and flow easily into new types of
`charts.
`
`What's more, Launchpad 2010 will enable
`users to collaborate and share that data in
`real time with other Bloomberg users by
`sending components of the screen with the
`Instant Bloomberg feature (basically an
`instant messaging system that is well known
`to terminal users). This not only includes live
`data, but charts and lists of securities as well.
`
`What is being shared is far more than just a simple screen capture. Instead, it is message that
`contains links to the backend data that can in turn be replicated on the receiver's screen along
`with the ability to update it.
`
`Over 150,000 Bloomberg subscribers use Launchpad. Of that group, about 70,000 already use
`the 2010 version, which first become available to some clients in March.
`
`Bloomberg Product manager Eugene Sorenson said that the remainder should have access by
`the end of this year.
`
`There is no additional charge for current Launchpad subscribers to upgrade to the 2010 version.
`
`“This is much more than a cosmetic re-skinning of the Bloomberg interface,” said Tom Secunda,
`founding partner of Bloomberg LP and head of Financial Products.
`
`He added that rather than just look and feel, the new iteration is much more about making the
`data available on the Bloomberg system “context sensitive” for users.
`
`To help put the new features into perspective Mr. Secunda likened the standard Bloomberg
`terminal to a browser experience. Mr. Sorenson described Launchpad 2010 — specifically the
`My News feature being rolled out — as: “Sort of your custom online newspaper that is based on
`your areas of interest and most frequent usage and your profile.”
`
`This feature falls under the category of intelligent workflow, whereby Launchpad automatically
`selects and consolidates a customized listing of headlines and news as well as subject areas of
`interest.
`
`He and Mr. Secunda were quick to point out that the new application does not capture a user's
`position data but simply tracks those areas and categories of the Bloomberg system most
`utilized.
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`http://www.investmentnews.com/article/20100616/FREE/100619932
`
`6/6/2012
`
`

`

`Bloomberg set to roll-out Launchpad 2010 - InvestmentNews
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`Page 3 of 4
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`Among the new features: a securities monitor that includes integrated pricing and news alerts.
`
`Search has been made more intuitive and faster as well. According to Mr. Sorenson, using
`simple
`
`keywords users will be guided to relevant data, analytical tools or securities themselves.
`
`Launchpad 2010 is available to Bloomberg Professional service users worldwide. For more
`information or to request an upgrade, clients can type LPAD on their Bloomberg Terminal.
`
`Non-Bloomberg users can get more information at Launchpad 2010.
`
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`http://www.investmentnews.com/article/20100616/FREE/100619932
`
`6/6/2012
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`Bloomberg set to roll-out Launchpad 2010 - InvestmentNews
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`Page 4 of 4
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`http://www.investmentnews.com/article/20100616/FREE/100619932
`
`6/6/2012
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