e Best-Run Businesses Run SAP
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`SAP.com
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`About SAP AG
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`Company Information
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`English
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`Deutsch
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`Overview
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`2002-Present
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`1992-2001
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`1982-1991
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`1972-1981
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`1992-2001: the SAP FU3 era
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`Real-time reaches the desktop: A client—server version of the
`standard application software allows businesses to run more
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`efficiently around the world.
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`1992 - 2001: Highlights
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`1992
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`The next generation arrives: Following successful installations with select pilot customers, SAP brings SAP R/3 to the general public and
`enters a new level of growth.
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`Ten twice over: Not about to let its 20th birthday pass without a proper celebration, SAP marks the occasion by opening its new sales and
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`SAP Exhibit 1015
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`SAP Exhibit 1015
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`development center. Erwin Teufel, Minister President of the state of Baden—Wurttemberg, is among the guests. The company now
`manages its 15 international subsidiaries from Walldorf to make better use of its existing infrastructure.
`Increasingly international: Of its DM 831 million in total revenue, SAP is now generating nearly 50% of it outside of Germany.
`Meanwhile, its global workforce grows to 3,157 employees by the end of the year.
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`Preparations: To ready itself for potential acquisitions and holdings, SAP adds another DM 15 million to its capital stock, bringing it to a
`total of DM 100 million.
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`Joint success: Expecting high demand for SAP R/3, SAP augments its partner strategy. independent consulting firms, which SAP refers
`to as "|ogo partners," support customers in implementing the new system.
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`1993
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`Partnerships: SAP begins working with Microsoft, the world's largest software maker, to port SAP R/3 to the Vlfindows NT operating
`system. SAP also begins participating in the IXOS project, a joint undertaking involving the development and marketing of an electronic
`archiving system for original documents.
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`International expansion: The construction of a development center in Foster City, California, gives SAP a presence near Silicon Valley.
`Meanwhile, the company establishes its 18th international subsidiary in the Czech Republic.
`Technology: SAP delivers a version of SAP R/3 with support for kanji characters to the Japanese market. SAP R/3 is also being ported to
`SUN hardware, enabling it to run on all relevant RISC platforms.
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`By the numbers: SAP reaches the 10—figure mark for the first time, generating DM 1.1 billion in revenue with a workforce of more than
`3,600.
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`1994
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`SAP R/3 and Microsoft: The SAP R/3 system is released for V\findows NT. One month later, a Swiss company becomes the first
`customer to go live with this new version.
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`Reinforcing retail: SAP bolsters its efforts in developing a retail solution for SAP R/3 by acquiring a 52% holding in DACOS Software
`GmbH.
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`In faraway lands: SAP kicks off its marketing activities in the Chinese market with presentations in Beijing, Shanghai, and Tianjin. It also
`opens its 19th international subsidiary in Mexico City.
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`Partners and customers: The IBM corporation, a longstanding SAP partner, is now using SAP R/3 to manage its global business
`processes. The corresponding contract is the largest in SAP's 23-year history.
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`Key figures: SAP's revenues have grown to DM 1.8 billion, of which the United States accounts for 34.3%. At year's end, the company is
`employing 5,229 people.
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`1995
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`A midmarket push: SAP begins to focus more marketing efforts on midsize companies with the help of system resellers.
`Customer trust: The U.S. company Burger King, |nc., becomes the 1,000th customer to implement SAP's software for human resources
`management. Meanwhile, Microsoft joins the ranks of high-tech companies opting for SAP R/3. Deutsche Telekom AG sets a new record
`as the largest of SAP's contracts to date with 30,000 SAP R/3 workstations and collaborates with SAP on a solution for the
`telecommunications industry.
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`Success in the capital market: SAP's share price soars following its addition to Germany's DAX stock index and the transition to a
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`minimum par value of DM 5. Shortly thereafter, Manager magazineonce again names SAP "Company of the Year." Now nearly 7,000
`strong, SAP's workforce generates DM 2.7 billion in revenue.
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`1996
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`SAP goes online: SAP introduces its joint Internet strategy with Microsoft. Through open interfaces, customers can now connect online
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`applications to their SAP R/3 systems. They can also take advantage of IBM's new AS/400 platform.
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`Accolades: SAP is named "Company of the Year" by the European Business Journalists Association and for the third time by Manager
`magazine.
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`More renowned customers: Coca-Cola, the world's largest manufacturer of soft drinks, decides to implement SAP R/3.
`Ubiquitous: SAP raises the bar with its numerous customer events, welcoming 4,300 guests interested in the company's products and
`strategy to the European SAPPHIRE event in Vienna. Meanwhile, over 8,000 attendees flock to the corresponding event in the U.S., and
`more than 5,000 are on hand for the first SAPPHIRE event in Japan.
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`Key figures: SAP's revenues climb to DM 3.7 billion, and its employees number 9,202 by year's end.
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`1997
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`A quarter-century: SAP celebrates its 25 years in existence in Mannheim. German Chancellor Dr. Helmut Kohl is among the guests at
`the festivities.
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`An outstanding year: SAP sees its financial results before taxes reach the billions for the first time (DM 1.6 billion). The company's
`revenues grew by 62% to DM 6.02 billion, 81% of which comes from outside of Germany. SAP's workforce also expanded to nearly
`13,000 employees — a 40% increase.
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`SAP RI3 still resonating: High—profi|e customers, such as Deutsche Post AG, Daimler-Benz, and General Motors, implement SAP R/3.
`More than two million users work with SAP solutions. Right on schedule, SAP completes release 4.0 of SAP R/3 and delivers it to pilot
`users at the end of the year.
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`Further internationalization: SAP resolves to enter the New York Stock Exchange (NYSE) in Q3 1998. In doing so, it mainly aims to
`raise its profile and presence in the world's biggest and most important market for information technology and strengthen its relationships
`with shareholders.
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`1998
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`Changing of the guard: Dietmar Hopp and Klaus Tschira, two of SAP's cofounders, announce in February their decision to resign from
`the company's Executive Board. Both make the transition to the SAP Supervisory Board in May, where Hopp takes over as chairman.
`Meanwhile, the Supervisory Board names Henning Kagermann co-CEO of the company alongside cofounder Hasso Plattner.
`SAP takes New York: On August 3, 1998, the letters "SAP" appear for the first time on the big board at the New York Stock Exchange,
`the world's largest trading floor. SAP co-CEO Hasso Plattner calls the company's debut on Wall Street a necessary and momentous
`milestone in SAP's history.
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`EnjoySAP: More than 15,000 customers, partners, and other interested individuals descend upon Los Angeles, California, for SAP's 10th
`SAPPHIRE event — breaking the previous attendance record. The event focuses on a new strategy, EnjoySAP, which places its focus
`squarely on SAP users. SAP plans to make its software easier to learn, faster to work with, and simpler to customize to customers‘ needs.
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`Help wanted: SAP plots a course for further success, which will continue to require motivated, qualified employees. It hires 6,500 new
`employees in 1998 — a 50% increase that expands the company's workforce to over 19,000 by year's end. SAP's fiscal year revenues
`come to €4.3 billion.
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`1999
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`The mySAP.com revolution: In May, SAP co—CEO Hasso Plattner announces a new strategy that completely realigns the company and
`its product portfolio: mySAP.com. This reorientation will combine e-commerce solutions with SAP‘s existing ERP applications on the basis
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`2000
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`The new economy: SAP is now the world's leading provider of e—business software solutions that integrate processes within and among
`companies. The company is also the third-largest independent software vendor on the planet. Its workforce now numbers more than
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`24,000 employees in over 50 countries, generating revenues of €6.3 billion in the 2000 fiscal year (a 23% increase compared to 1999).
`Cooperating without boundaries: Comprehensive e—business solutions, innovative technologies, and extensive services come together
`in the fon/vard—thinking mySAP.com platform. As a result, employees, customers, suppliers, and other business partners can work together
`across company borders — anytime, anywhere.
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`Online marketplaces and portals: SAP enters the world of electronic marketplaces and corporate portals by outsourcing its
`corresponding area to its SAP Portals subsidiary and starting a partnership with Commerce One.
`Solution-oriented: In continuing to expand its product and service portfolio, SAP demonstrates its commitment to evolving from a
`component vendor into a solution provider. Other world-leading companies recognize the value in this approach — Nestle, for one, signs
`the largest SAP contract to date.
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`2001
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`A new market: SAP adds a number of corporate portals to its solution portfolio by taking over TopTier, the leading company in the
`corresponding Israeli market. TopTier's founder, Shai Agassi, takes over the management of this business area and is appointed to the
`SAP Executive Board one year later.
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`From revolution to evolution: SAP expands mySAP.com, making it a comprehensive technology for business applications. As a result,
`SAP has the architecture it needs to help companies integrate a wide variety of IT systems.
`Ongoing growth: The "New Economy" bubble has burst, and the IT market is suffering from the resulting decline in investment. However,
`customer faith in SAP‘s solutions remains undaunted, and SAP increases its revenues once again by 17%.
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