Case 2:22-md-03034-TGB ECF No. 188-7, PageID.11355 Filed 10/11/23 Page 1 of 11
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`Exhibit C
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`Case 2:22-md-03034-TGB ECF No. 188-7, PageID.11356 Filed 10/11/23 Page 2 of 11
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`AVANCI: ACCELERATING IOT CONNECTIVITY | AVANCI.COM
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`ACCELERATING IoT CONNECTIVITY
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`1717 McKinney Avenue
`Suite 1050
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`Phone: +1-214-765-9500
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`Page 1
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`Unit 40, The Hyde Building
`The Park, Carrickmines
`Dublin D18 RPT6, Ireland
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`Phone: +353-1-571-3067
`Email: info@avanci.ie
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`Case 2:22-md-03034-TGB ECF No. 188-7, PageID.11357 Filed 10/11/23 Page 3 of 11
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`AVANCI: ACCELERATING IOT CONNECTIVITY | AVANCI.COM
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`The Internet of Things (IoT) has already seen explosive
`growth in a range of industries such as commercial real
`estate, healthcare, manufacturing, automotive and more
`who embrace the benefits of data insight and
`automation. Wireless connectivity will enable billions of
`products, from smart meters and connected cars to
`telerobotics and remote surgery equipment to join the
`IoT. To enable this unique ecosystem, where existing
`products are adding connectivity to enhance their current
`functionality, Avanci has created the first marketplace for
`IoT manufacturers to license crucial, standard-essential
`wireless technologies with an emphasis on fair,
`transparent pricing. Avanci’s pricing model offers flat rate
`royalty calculations that streamline licensing and enable
`predictable costs to help IoT developers capitalize on a
`dynamic market opportunity.
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`Wireless Technology
`Patent Holder
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`Wireless Technology
`Patent Holder
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`Wireless Technology
`Patent Holder
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`Page 2
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`Case 2:22-md-03034-TGB ECF No. 188-7, PageID.11358 Filed 10/11/23 Page 4 of 11
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`AVANCI: ACCELERATING IOT CONNECTIVITY | AVANCI.COM
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`The Internet of Things
`needs a patent
`licensing solution
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`AVANCI: ACCELERATING IoT CONNECTIVITY
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`With more than 41 billion devices expected to be connected to
`IOT platforms by the year 2025, the Internet of Things is fueling
`an entirely new and evolving economy of products that never
`existed before. This explosive growth, bounded only by
`imagination, opens the door for IoT manufacturers to reinvent
`brands and products, and for consumers to benefit from the
`convenience of a more connected world. To fully realize this
`vision of the Internet of Things, there must be an open and
`streamlined way for manufacturers of these new connected
`products to access the latest wireless technology.
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`To meet this pressing industry need, Avanci designed a first-of-
`its-kind marketplace to license patented and standardized
`wireless technology for the Internet of Things. Avanci is making
`the world’s best ideas easily accessible to industries and
`product developers that would have previously had to navigate
`a tangled web of Intellectual Property (IP) license agreements.
`This simplified, transparent approach to licensing lets
`manufacturers focus on what they do best—create new,
`innovative products to benefit consumers.
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`The goal of Avanci’s efficient and scalable marketplace is
`simple: provide access to the vast majority of the standard-
`essential wireless patents that exist today in a manner that
`helps companies innovate more quickly.
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`This is accomplished by making connectivity technologies
`available to IoT product manufacturers in one place and in one
`license using fair, reasonable and non-discriminatory (FRAND)
`licensing terms.
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`Case 2:22-md-03034-TGB ECF No. 188-7, PageID.11359 Filed 10/11/23 Page 5 of 11
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`AVANCI: ACCELERATING IOT CONNECTIVITY | AVANCI.COM
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`Avanci’s pricing
`simplifies patent
`licensing for the
`Internet of Things
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`Avanci has created a pricing model that provides patent
`licenses covering standard-essential wireless technology to the
`IoT ecosystem using well-established FRAND licensing
`principles. Currently including 2G, 3G and 4G technologies, this
`approach ensures necessary patent rights are available to
`product developers, while providing a return on investment to
`wireless technology patent holders. For companies entering
`the IoT market, this means that Intellectual Property Rights
`(IPR) costs will be predictable over time, and they can be
`confident they are getting a fair price that is the same as their
`competitors. For patent owners, this means a simple way to
`share their essential technology across many IoT industries.
`And it lowers transaction costs for everyone. To explain how all
`of this is possible, this white paper details four key benefits of
`Avanci’s pricing model: transparency, flat rate royalty
`calculations, cost predictability and pro-competitive,
`differentiated rates based on the value the patented
`technology brings to different applications.
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`Case 2:22-md-03034-TGB ECF No. 188-7, PageID.11360 Filed 10/11/23 Page 6 of 11
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`AVANCI: ACCELERATING IOT CONNECTIVITY | AVANCI.COM
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`Avanci brings
`transparency to
`patent licensing
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`The world of patent licensing is generally marked by
`confidentially negotiated terms. Secrecy has become the norm
`because, for example, it allows companies to avoid revealing
`business plans and can even keep competitors from knowing a
`license exists. But these confidentiality provisions, even though
`they make sense in other contexts, would make it difficult for
`new market entrants to navigate licensing and royalty terms
`for IoT devices and products, as well as evaluate whether
`proposed terms are fair and consistent with what others are
`paying. Furthermore, confidentiality obligations make it
`difficult to understand the total royalty stack to be paid to all
`essential patent holders.
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`IoT will benefit from Avanci’s different approach, one that is
`transparent and provides confidence to the product
`manufacturers that they have secured a fair deal. Avanci’s
`transparent pricing model includes published royalty rates on
`its website, making them available to all in the industry. In
`doing so, Avanci offers all competitors an identical price for a
`license to an aggregated portfolio of patents from the leading
`patent owners.
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`This consistent and transparent approach will help to lower IoT
`companies’ transaction costs and ultimately simplify their
`license agreement process. Instead of building a team of
`lawyers and technologists to secure standard-essential
`wireless patents on the most favorable terms possible,
`companies in the IoT space can focus on what they do best—
`developing innovative new products and applications built on a
`strong foundation of wireless technology.
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`Case 2:22-md-03034-TGB ECF No. 188-7, PageID.11361 Filed 10/11/23 Page 7 of 11
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`AVANCI: ACCELERATING IOT CONNECTIVITY | AVANCI.COM
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`All of Avanci’s licenses
`include flat rate
`royalty calculations
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`The Internet of Things ecosystem is rapidly expanding and
`very dynamic—new market entrants can disrupt the industry
`by addressing the right need at the right time, while
`established technology players can leverage existing assets to
`offer vertically-tailored products. With the dynamic nature of
`IoT products, traditional royalty constructs come with major
`downsides. For example, a license structured with a lump sum
`payment based on future sales estimates—which are just that,
`estimates— can over-reward a patent owner if the product
`misses, or, in the inverse, provide a windfall to a licensee that
`came up with a big hit. Another possibility, calculating royalties
`as a percentage of sale price requires extensive reporting, and
`for many IoT products, it is difficult to derive the value of the
`licensed wireless technology from the sales price of the device
`since the products have primary uses unrelated to
`connectivity.
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`For example, the value of a license to wireless technology
`bears little relation to the $75,000 price tag for a luxury sports
`car or a $2,000 stainless steel refrigerator.
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`This is why Avanci implemented something different – a flat
`rate royalty calculation where a fixed price is paid for each unit
`produced or sold, which Avanci believes is the simplest and
`fairest mechanism for licensing standard-essential patents to
`IoT device makers. Here’s why:
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`• All competitors will pay an identical royalty when using the
`same technology;
`• Flat rate royalties vary in direct relation to the actual
`number of units rather than being tied to unreliable and/or
`outdated projections; and
`• Transactions costs are lowered by avoiding the need to
`report sensitive revenue and product pricing information.
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`Case 2:22-md-03034-TGB ECF No. 188-7, PageID.11362 Filed 10/11/23 Page 8 of 11
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`AVANCI: ACCELERATING IOT CONNECTIVITY | AVANCI.COM
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`Avanci’s licenses have a
`predictable cost and
`ever-increasing value
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`To ensure fairness,
`Avanci differentiates
`royalty rates for
`different applications
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`Due to the unique nature of its marketplace, a license from
`Avanci becomes more valuable over time due to the following:
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`• Existing licensors in the marketplace receive
`new patent grants that are automatically
`included in the license.
`• Existing licensors acquire patents that are
`automatically included in the license.
`• New licensors with standard-essential patents join Avanci
`and their patents are automatically included in the
`license.
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`Even as these three growth drivers increase the scope of an
`Avanci license over time, the price remains the same! Since
`Avanci offers long-term licenses, a licensee can count on a
`fixed cost for a license for the duration of the solution’s shelf-
`life. In addition, supply chain or product design changes,
`including the addition of multiple connectivity modules to the
`same device or a new component supplier, will not affect the
`availability or cost of an Avanci license.
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`When it comes to valuing technology, context is everything.
`Consider the comparative value of an air conditioning unit for
`an office in Dallas, Texas, as the scorching summer sun beats
`down, and of that same air conditioner in an office north of the
`Arctic Circle. Clearly the value drops from business critical in
`Dallas to worthless at the North Pole. The point is, there is no
`inherent value for any technology in a vacuum.
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`In the case of standard-essential 2G, 3G and 4G technology,
`the application in which the technology is deployed sets this
`context. To address this reality, Avanci launched its
`marketplace with prices that reflect the value cellular
`connectivity brings to a specific application. Although there is
`no explicit formula, some of the considerations when
`determining the value of a license for a particular application
`include: (1) the need for wide-area connectivity and mobility,
`(2) the amount of use, and (3) the required bandwidth. We
`explore each of these elements in greater detail below.
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`Case 2:22-md-03034-TGB ECF No. 188-7, PageID.11363 Filed 10/11/23 Page 9 of 11
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`AVANCI: ACCELERATING IOT CONNECTIVITY | AVANCI.COM
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`Wide area connectivity and mobility
`IoT deployments will include vastly different requirements
`ranging from highly mobile drones, and, on the other end of
`that scale, stationary solutions such as industrial sensors.
`Wireless connectivity brings tremendous value to a drone
`because continuous mobility is an imperative. In the context of
`a fixed sensor, however, the value is lower since alternative
`connectivity technologies without mobility may be available,
`and because the full scope of the cellular standards and,
`hence, the full scope of the standard-essential patents covering
`them, may not be used or needed. Therefore, higher mobility
`leads to a higher fair value for a license that enables it.
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`Wide area connectivity and mobility
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`Frequency of use
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`Case 2:22-md-03034-TGB ECF No. 188-7, PageID.11364 Filed 10/11/23 Page 10 of 11
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`AVANCI: ACCELERATING IOT CONNECTIVITY | AVANCI.COM
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`Frequency of use
`IoT deployments will also vary greatly in how often connectivity
`is used. A point of sale terminal executes retail transactions
`constantly throughout the day, while a smart trash bin on a
`public street only uses cellular connectivity infrequently to
`send a message when it reaches capacity. As one factor, the
`point of sale terminal’s frequent usage of the cellular
`connection indicates that connectivity provides more value in
`that application compared to a smart trash can. This is a
`common sense principle with broader application: generally
`the more something is used, the more value it brings.
`Required bandwidth
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`Bandwidth demands also vary greatly between IoT
`applications. For example, a wireless video surveillance camera
`must utilize a high bandwidth to support video streaming,
`meaning the usage of more aspects of the standard and a
`wider portfolio of standards-essential patents. A wireless utility
`meter, on the other hand, may only report very small amounts
`of information in each transmission. It would, therefore,
`require only a subset of the standard’s features – and a smaller
`subset of standards-essential patents – leading to a lower value
`for a license.
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`In summary, Avanci provides pricing which is tailored to the
`value that connectivity brings to a particular application to
`ensure fair licensing terms, wide adoption and a reasonable
`return on investment for the inventors of the standard-
`essential technology.
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`Case 2:22-md-03034-TGB ECF No. 188-7, PageID.11365 Filed 10/11/23 Page 11 of 11
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`AVANCI: ACCELERATING IOT CONNECTIVITY | AVANCI.COM
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`Summary
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` To keep pace with and enable growth in the IoT space, Avanci
`created its one-stop licensing marketplace to reflect a strong
`belief in tailored, transparent and fixed prices for standard-
`essential wireless technology. Avanci provides licenses to the
`technology that IoT developers need in a manner that
`changes the licensing paradigm. Instead of navigating a
`complicated legal web, companies in the IoT space can
`instead focus on creating innovative technology to address
`market demands and provide new consumer choices in IoT
`solutions. Avanci’s goal is to help the connected world evolve
`faster by providing a one-stop solution that brings
`convenience, predictability and affordability to the IoT space.
`To learn more about Avanci and its pricing structure, as well
`as how to access or contribute to its license offering of
`standard-essential wireless technology patents, contact the
`company at Avanci.com.
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