Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 1 of 44 PageID #: 338
`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 1 of 44 PagelD #: 338
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`EXHIBIT 2
`EXHIBIT 2
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 1 of 44 PagelD #: 338
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`EXHIBIT 2
`EXHIBIT 2
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 2 of 44 PageID #: 339
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`Exhibit 2 - U.S. Patent No. 8,677,398 (“’398 Patent”)
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`Asserted Claims
`1 [preamble]. A method implemented
`using a programmed hardware computer
`system, the method comprising:
`
`
`Lotame’s Infringement
`To the extent the preamble is limiting, Lotame (for example, through its Accused
`Instrumentalities) performs a method implemented using a programmed hardware computer
`system.
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`See, e.g., evidence and analysis for claim limitations (a)-(c) below;
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 3 of 44 PageID #: 340
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`(a) receiving, at the computer system, an
`electronic identifier of a first device;
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`Lotame receives at the computer system an electronic identifier of a first device.
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 4 of 44 PageID #: 341
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`For example, Lotame (e.g., through a portion of its Accused Instrumentalities) receives an
`electronic identifier of a first device, e.g., by receiving a browser cookie ID, IDFA, AAID,
`CTV ID, MAID, and/or first-party cookie associated with a particular device. See, e.g.,
`https://www.lotame.com/privacy/privacy-notices/services/:
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 5 of 44 PageID #: 342
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 6 of 44 PageID #: 343
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 7 of 44 PageID #: 344
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 8 of 44 PageID #: 345
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` https://www.lotame.com/how-identity-graphs-benefit-a-connected-digital-advertising-
`ecosystem/:
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`Page 7 of 43
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 9 of 44 PageID #: 346
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 10 of 44 PageID #: 347
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 11 of 44 PageID #: 348
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 12 of 44 PageID #: 349
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`; https://www.lotame.com/legal/definitions/:
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 13 of 44 PageID #: 350
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`Page 12 of 43
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 14 of 44 PageID #: 351
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` https://my.lotame.com/t/p8yhnzv/use-case-sending-sightings-data-only:
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`Page 13 of 43
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 15 of 44 PageID #: 352
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 16 of 44 PageID #: 353
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 17 of 44 PageID #: 354
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` https://my.lotame.com/t/p8yhnt5/supported-id-types:
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`Page 16 of 43
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 18 of 44 PageID #: 355
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`(b) with the computer system,
`automatically generating and storing
`electronic indicia of an association
`between the first device identifier and an
`electronic identifier of a second device
`based on automatically recognizing that
`each of the first and second devices was
`connected, independently of the other, to
`a common local area network, wherein
`the computer system is connected to the
`local area network through the Internet
`but is not in the local area network; and
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`Lotame, with the computer system, automatically generates and stores electronic indicia of
`the association between the first and second device identifiers based on automatically
`recognizing that, before the action, each of the first and second devices was connected,
`independently of the other, to the common local area network.
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`For example, Lotame (e.g., through a portion of its Accused Instrumentalities) automatically
`generates and stores an indicia of an association between first and second device identifiers,
`e.g., browser cookie IDs, DSP cookies, IDFAs, AAIDs, CTV IDs, and/or MAIDs, based on
`automatically recognizing that the first and second devices were connected to a common
`local area network, e.g., by cookie syncing and/or by comparing IP addresses that the first
`and second devices used to connect to the Internet via a browser, e.g., Google Chrome. The
`portion of Lotame’s Accused Instrumentalities that generates and stores indicia of the
`association is connected to the local area network through the Internet, but is not in the local
`area network.
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`See, e.g., evidence and analysis for claim limitation 1(a);
`https://www.lotame.com/solutions/panorama-identity/:
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 19 of 44 PageID #: 356
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`Page 18 of 43
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 20 of 44 PageID #: 357
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` https://www.lotame.com/privacy/privacy-notices/services/:
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`Page 19 of 43
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 21 of 44 PageID #: 358
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` https://www.lotame.com/legal/definitions/:
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`Page 20 of 43
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 22 of 44 PageID #: 359
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` https://www.lotame.com/how-identity-graphs-benefit-a-connected-digital-advertising-
`ecosystem/:
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`Page 21 of 43
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 23 of 44 PageID #: 360
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 24 of 44 PageID #: 361
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 25 of 44 PageID #: 362
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 26 of 44 PageID #: 363
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 27 of 44 PageID #: 364
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 28 of 44 PageID #: 365
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 29 of 44 PageID #: 366
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 30 of 44 PageID #: 367
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` https://my.lotame.com/t/p8yhnzv/use-case-sending-sightings-data-only:
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 31 of 44 PageID #: 368
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 32 of 44 PageID #: 369
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 33 of 44 PageID #: 370
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` https://my.lotame.com/t/p8yhnt5/supported-id-types:
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`Page 32 of 43
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 34 of 44 PageID #: 371
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`(c) with the computer system, based on
`the electronic indicia of the association
`between the first and second device
`identifiers, automatically sending an
`electronic transmission that causes
`another programmed hardware computer
`system to take an action, based on first
`electronic profile data associated with the
`first device identifier, with respect to the
`second device, which is indicated at the
`time of the action by the second device
`identifier.
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`Lotame further, with the computer system, based on the electronic indicia of the association
`between the first and second device identifiers, sends automatically an electronic
`transmission that causes another programmed hardware computer system to take an action,
`based on first electronic profile data associated with the first device identifier, with respect to
`the second device, which is indicated at the time of the action by the second device
`identifier.
`For example, Lotame (e.g., through a portion of its Accused Instrumentalities) use the
`associations of device identifiers, as well as profile data gathered from one associated device,
`to automatically send an electronic transmission (e.g., passing the Lotame Panorama ID for
`the particular visitor to active SSP bid adapters – see
`https://my.lotame.com/t/x2hjt3h/prebid-and-the-user-id-module), that causes another
`programmed computer system, e.g., an ad exchange or DSP, to target ads, e.g., by
`responding to a bid request modified with the Lotame Panorama ID, to another associated
`device, such as, e.g., a device within the same household, based on the profile data
`associated with the first device identifier.
`See, e.g., evidence and analysis for claim limitation 1(a)-(b);
`https://www.lotame.com/legal/definitions/:
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`Page 33 of 43
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 35 of 44 PageID #: 372
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` https://spherical.lotame.com/identity-powered-activation/:
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`; https://www.lotame.com/solutions/panorama-identity/:
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`Page 34 of 43
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 36 of 44 PageID #: 373
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` https://my.lotame.com/t/y4hjtys/lotame-panorama-id-user-id-module-for-prebid:
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 37 of 44 PageID #: 374
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` https://my.lotame.com/t/y4hjvdv/instructions-for-ssps-adopting-the-panorama-id-in-the-
`bidstream:
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`Page 36 of 43
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 38 of 44 PageID #: 375
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`; https://docs.prebid.org/dev-docs/modules/userId.html#lotame-panorama-id:
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 39 of 44 PageID #: 376
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 40 of 44 PageID #: 377
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`Page 39 of 43
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 41 of 44 PageID #: 378
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`Page 40 of 43
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 42 of 44 PageID #: 379
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` https://www.lotame.com/wp-
`content/uploads/legal/2023.03.27_Prebid.org%20Panorama%20ID%20Enrollment%20Term
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 43 of 44 PageID #: 380
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`Page 42 of 43
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` https://docs.prebid.org/dev-docs/modules/userid-submodules/lotame.html:
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`Case 1:24-cv-00376-MN Document 16-2 Filed 07/11/24 Page 44 of 44 PageID #: 381
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`Page 43 of 43
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