Case 1:23-cv-01373-MN Document 16-1 Filed 03/04/24 Page 1 of 4 PageID #: 513
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`Exhibit A
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`Case 1:23-cv-01373-MN Document 16-1 Filed 03/04/24 Page 2 of 4 PageID #: 514
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`Comparison of Claim 1 of the ’139 Patent and Claim 1 of the ’146 Patent
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`Claim 1 of the ’139 Patent
`1. A method of directing electronic
`advertisements, performed by a computer
`system comprised of one or more computers,
`the method comprising:
`for each of a multitude of different electronic
`visitors to a first media property:
`(a) automatically with the computer system
`directing, to a third-party server computer
`controlling advertising space on a second
`media property, indicia of a condition for
`display of an advertisement, which condition
`relates specifically to an electronic visitor;
`and
`(b) automatically with the computer system
`electronically authorizing the server computer
`to automatically cause display of an
`advertisement, to the electronic visitor when
`the electronic visitor visits the second media
`property at a time after the electronic visitor
`visits the first media property, subject to
`determining that the condition has been met;
`(c) wherein the act of authorizing in part (b) is
`based on information indicating at least one of
`a plurality of profile attributes possibly
`applicable to the electronic visitor, which
`indicated profile attribute or attributes was
`received by the computer system as a result of
`the electronic visitor visiting the first media
`property; and
`(d) wherein the advertisement is correlated
`with the indicated profile attribute or
`attributes.
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`Claim 1 of the ’146 Patent
`1. A method of directing electronic
`advertisements, performed by a computer
`system comprised of one or more computers,
`the method comprising:
`for each of a multitude of different electronic
`visitors to a first media property:
`(a) automatically with the computer system
`directing, to a third-party server computer
`controlling advertising space on a second
`media property, indicia of a condition, which
`condition relates specifically to an electronic
`visitor, for display of an advertisement to the
`electronic visitor when the electronic visitor
`visits the second media property at a time
`after the electronic visitor visits the first
`media property, subject to determining that
`the condition has been met;
`(b) wherein directing the indicia is based on
`information indicating to the computer system
`that at least one of a plurality of profile
`attributes is possibly applicable to the
`electronic visitor, which indicated profile
`attribute or attributes was received by the
`computer system as a result of the electronic
`visitor visiting the first media property; and
`(c) wherein the advertisement is correlated
`with the indicated profile attribute or
`attributes.
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`Case 1:23-cv-01373-MN Document 16-1 Filed 03/04/24 Page 3 of 4 PageID #: 515
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`Comparison of Claim 1 of the ’398 Patent and Claim 1 of the ’878 Patent
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`Claim 1 of the ’398 Patent
`1. A method implemented using a
`programmed hardware computer system, the
`method comprising:
`(a) receiving, at the computer system, an
`electronic identifier of a first device;
`(b) with the computer system, automatically
`generating and storing electronic indicia of an
`association between the first device identifier
`and an electronic identifier of a second device
`based on automatically recognizing that each
`of the first and second devices was connected,
`independently of the other, to a common local
`area network, wherein the computer system is
`connected to the local area network through
`the Internet but is not in the local area
`network; and
`(c) with the computer system, based on the
`electronic indicia of the association between
`the first and second device identifiers,
`automatically sending an electronic
`transmission that causes another programmed
`hardware computer system to take an action,
`based on first electronic profile data
`associated with the first device identifier, with
`respect to the second device, which is
`indicated at the time of the action by the
`second device identifier.
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`Claim 1 of the ’878 Patent
`1. A method for identifying an association
`among multiple electronic devices of a group
`of devices connected through a common local
`area network (LAN) and using the association
`for cross-device action, the method
`comprising:
`(a) with a computer system, determining an
`association between device identifiers of two
`or more Internet-accessing electronic devices
`based on electronically stored association-
`detection information about a plurality of
`Internet-accessing electronic devices, wherein
`the stored association-detection information
`for each of the plurality of Internet-accessing
`electronic devices includes:
`(i) a device identifier;
`(ii) at least one dynamically assigned IP
`address assigned to a modem that connects a
`router of the LAN to the Internet; and
`(iii) at least one timestamp specifying a time
`when the Internet-accessing electronic device
`accessed the Internet via the router of the
`LAN;
`(b) wherein determining the association in
`part (a) is done by using the stored
`association-detection information to
`determine that the two or more Internet-
`accessing electronic devices have separately
`accessed the Internet through a router of the
`LAN during a predetermined period of time
`via a common IP address;
`(c) wherein the computer system determining
`the association in part (a) is outside the LAN
`and is connected to the LAN through the
`Internet; and
`(d) with the computer system, using the
`association determined in part (a) to utilize
`user profile information associated with the
`device identifier of a first of the associated
`Internet-accessing electronic devices, and
`comprising behavioral or demographic data
`collected via the first of the associated
`Internet-accessing electronic devices, to take
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`Case 1:23-cv-01373-MN Document 16-1 Filed 03/04/24 Page 4 of 4 PageID #: 516
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`an automatic action with respect to a second
`of the associated Internet-accessing electronic
`devices using the device identifier of the
`second of the associated Internet-accessing
`electronic devices.
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