`13042
`
`EXHIBIT 3
`[REDACTED PUBLIC VERSION]
`
`
`
`Case 1:19-cv-01410-MN Document 330-3 Filed 10/17/24 Page 2 of 2 PageID #:
`13043
`
`Amazon Echo Price and Loss Changes From 2022 / Early 2022 to Late 2024
`
`Amazon Echo Prices - in advance of October Prime Days, 2024
`
`Echo Buds (2023)
`Echo Buds (Active Noise Cancelation)
`Echo Show 5 (2023)
`Echo Show 8 (2023)
`Echo (4th Gen) premium sound
`Echo Pop
`Echo Spot
`Echo Dot (5th Gen, 2022)
`
`List Price
`
`49.99
`119.99
`89.99
`149.99
`99.99
`39.99
`79.99
`49.99
`
`Early October
`Pricing, 2024 1
`
`Special Prime
`Days Offer
`October 8-9
`
`24.99
`34.99
`49.99
`84.99
`49.99
`17.99
`44.99
`22.99
`
`Free TP-Link Tapo
`Smart Color Bulb, a
`$24.99 item (now on
`sale individually for
`$18.39 or $22.41) -
`free when bundled
`with certain of these
`Echo devices 2
`
`1
`
`Sources:
`https://www.amazon.com/b/?ie=UTF8&node=9818047011&tag=googhydr-
`20&hvadid=467435459500&hvpos=&hvnetw=g&hvrand=1577990252195262542&hvpone=&hvptwo=&hvqmt=p&
`hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9031114&hvtargid=kwd-
`297554318321&ref=pd_sl_3g07419rwu_p&www.amazon.com/dp/B07XKF5RM3?tag=googhydr-
`20&hvadid=467435459500&hvpos=&hvnetw=g&hvrand=1577990252195262542&hvpone=&hvptwo=&hvqmt=p&
`hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9031114&hvtargid=kwd-
`297554318321&ref=pd_sl_3g07419rwu_e&gclid=Cj0KCQjw3vO3BhCqARIsAEWblcAks899U06Tlv3eoHgn9cIa2
`zINqk9dHgLlTDZdYn101Orhs1egdrsaAq20EALw_wcB
`
`2 Echo Show 5 bundle Prime Days:
`https://www.amazon.com/Echo-Show-TP-Link-Smart-
`Color/dp/B0D8K1G3BG?ref=amzdv_tplus_dp_dsk_bdldp_B09B2SBHQK_B0D8K1G3BG
`
`Echo Dot bundle Prime Days:
`https://www.amazon.com/Echo-TP-Link-Tapo-Smart-
`Color/dp/B0D8JY3JYG?ref=amzdv_tplus_dp_dsk_bdldp_B09B8V1LZ3_B0D8JY3JYG
`
`TP-Link Tapo Smart Color Bulb Sold Alone ($18.39) Prime Days:
`
`https://www.amazon.com/Tapo-Dimmable-Frustration-Free-Equivalent-
`L531E/dp/B0CS8T6VPV/ref=shss_Detail_from_B0D8K1G3BG_f_LIGHTING_to_B0CS8T6VPV/132-2247023-
`7824906?pd_rd_w=covlm&content-id=amzn1.sym.28177eb6-f722-426c-bcfd-f1f96c3e9409&pf_rd_p=28177eb6-
`f722-426c-bcfd-f1f96c3e9409&pf_rd_r=GTST9T3ZRNT46VPJ390D&pd_rd_wg=l1L7W&pd_rd_r=df2f0428-b5a1-
`4ade-9df3-8f1b86bef969&pd_rd_i=B0CS8T6VPV&th=1
`
`Comparison To Echo Average Prices and Loss Per Unit From Previous Data
`
`Echo Price
`Variable Cost
`Echo Loss
`
`Echo Dot Price
`Variable Cost
`Echo Dot Loss
`
`Echo Show Price
`
`Variable Cost
`Echo Show Loss
`
`Current Prices
`Amazon.com
`October 2024
`
`$49.99
`unknown
`potentially ($40 to $50)
`
`$22.99
`unknown 3
`likely similar 4
`
`$49.99 Show 5
`$84.99 Show 8
`unknown 3
`likely similar 4
`
`3 Variable cost likely similar, but larger during Prime Days 2024 when including Amazon's cost of the free Smart Bulb.
`4 Amazon's loss likely similar, but larger during Prime Days 2024 when including Amazon's cost of the free Smart Bulb.
`
`Highly Confidential ‐ Attorneys' Eyes Only
`
`Exhibit 3
`
`
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