Case 1:18-cv-00943-RGA Document 9-2 Filed 07/17/18 Page 1 of 25 PageID #: 86
`Case 1:18-cv-00943-RGA Document 9-2 Filed 07/17/18 Page 1 of 25 PagelD #: 86
`
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`
`
`
`EXHIBIT B
`EXHIBIT B
`
`

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`Case 1:18-cv-00943-RGA Document 9-2 Filed 07/17/18 Page 2 of 25 PageID #: 87
`111111
`1111111111111111111111111111111111111111111111111111111111111
`USO 100261 OOB2
`
`c12) United States Patent
`Shkedi
`
`(10) Patent No.: US 10,026,100 B2
`(45) Date of Patent:
`*Jul. 17, 2018
`
`(54) METHODS AND APPARATUS FOR
`FACILITATED OFF-SITE TARGETED
`INTERNET ADVERTISING
`
`(56)
`
`References Cited
`
`U.S. PATENT DOCUMENTS
`
`(71) Applicant: ALMONDNET, INC., New York, NY
`(US)
`
`(72)
`
`Inventor: Roy Shkedi, Forest Hills, NY (US)
`
`(73) Assignee: ALMONDNET, INC., Long Island
`City, NY (US)
`
`( *) Notice:
`
`Subject to any disclaimer, the term of this
`patent is extended or adjusted under 35
`U.S.C. 154(b) by 786 days.
`
`This patent is subject to a terminal dis(cid:173)
`claimer.
`
`(21) Appl. No.: 14/091,285
`
`(22) Filed:
`
`Nov. 26, 2013
`
`(65)
`
`Prior Publication Data
`
`US 2014/0188624 Al
`
`Jul. 3, 2014
`
`(60)
`
`(51)
`
`(52)
`
`(58)
`
`Related U.S. Application Data
`
`Continuation of application No. 13/585,765, filed on
`Aug. 14, 2012, now Pat. No. 8,600,815, which is a
`(Continued)
`
`Int. Cl.
`G06Q 30102
`G06Q 30106
`U.S. Cl.
`CPC ........ .
`
`(2012.01)
`(2012.01)
`
`G06Q 3010269 (2013.01); G06Q 30102
`(2013.01); G06Q 3010214 (2013.01);
`(Continued)
`Field of Classification Search
`USPC ...................................................... 705/14-27
`See application file for complete search history.
`
`5,220,655 A
`5,359,508 A
`
`6/1993 Tsutsui
`10/1994 Rossides
`(Continued)
`
`FOREIGN PATENT DOCUMENTS
`
`wo
`wo
`
`W01997021183 A1
`6/1997
`wo 99/044159
`9/1999
`(Continued)
`
`OTHER PUBLICATIONS
`
`Adshare Concepts (www.newshare.com, 1996, as per Archive.
`org).*
`
`(Continued)
`
`Primary Examiner- John Van Bramer
`(74) Attorney, Agent, or Firm- Louis J Hoffman
`
`ABSTRACT
`(57)
`A super-saturation method for information-media relates to
`directing information to an electronic media consumer
`(reader, surfer, viewer, listener, etc.). Embodiments of the
`present invention facilitate a first media entity substantially
`offering out of context information placement using a sec(cid:173)
`ond media entity. A facilitator entity guarantees that a
`consumer of the second media is a known consumer of the
`first media. Accordingly, the second media entity presents an
`out of context information placement. For example, an
`Internet site "AAA" is oversubscribed with potential paying
`advertising content at $100 CPM. This site offers advertisers
`an option to present their advertisements to certified "AAA"
`viewers, albeit on a non-AAA Internet site, for $50 CPM.
`The facilitator locates certified AAA viewers at Internet site
`"BBB" that normally charges $30 CPM. Contracts between
`AAA, BBB, and the facilitator divide a new revenue stream
`of $20 CPM among them.
`
`42 Claims, 2 Drawing Sheets
`
`100
`( )
`
`101
`
`~
`
`102
`
`~
`C=f-~
`
`~
`
`104
`
`l
`
`105
`
`

`

`Case 1:18-cv-00943-RGA Document 9-2 Filed 07/17/18 Page 3 of 25 PageID #: 88
`
`US 10,026,100 B2
`Page 2
`
`Related U.S. Application Data
`
`division of application No. 13/368,686, filed on Feb.
`8, 2012, now Pat. No. 8,244,586, which is a division
`of application No. 12/911,601, filed on Oct. 25, 2010,
`which is a continuation of application No. 10/996,
`491, filed on Nov. 24, 2004, now Pat. No. 7,822,639,
`which is a continuation of application No. 09/723,
`391, filed on Nov. 28, 2000, now Pat. No. 6,832,207.
`
`(52) U.S. Cl.
`CPC ..... G06Q 3010241 (2013.01); G06Q 3010255
`(2013.01); G06Q 3010277 (2013.01); G06Q
`3010633 (2013.01)
`
`(56)
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`

`

`Case 1:18-cv-00943-RGA Document 9-2 Filed 07/17/18 Page 4 of 25 PageID #: 89
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`US 10,026,100 B2
`Page 3
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`

`

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`
`

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`1
`METHODS AND APPARATUS FOR
`FACILITATED OFF-SITE TARGETED
`INTERNET ADVERTISING
`
`CROSS-REFERENCE TO RELATED
`APPLICATIONS
`
`This application is a division of application Ser. No.
`13/585,765, filed Aug. 14, 2012, now U.S. Pat. No. 8,600,
`815, which is a division of application Ser. No. 13/368,686, 10
`filed Feb. 8, 2012, now U.S. Pat. No. 8,244,586, which is a
`division of application Ser. No. 12/911,601, filed Oct. 25,
`2010, now abandoned, which is a continuation of application
`Ser. No. 10/996,491, filed Nov. 24, 2004, now U.S. Pat. No.
`7,822,639, which is a continuation of application Ser. No.
`09/723,391, filed Nov. 28, 2000, now U.S. Pat. No. 6,832,
`207. The disclosures of said application and its entire file
`wrapper (including all prior art references cited therewith)
`are hereby specifically incorporated herein by reference in
`their entirety as if set forth fully herein. Furthermore, a
`portion of the disclosure of this patent document contains
`material that is subject to copyright protection. The copy(cid:173)
`right owner has no objection to the facsimile reproduction
`by anyone of the patent document or the patent disclosure,
`as it appears in the Patent and Trademark Office patent file
`or records, but otherwise reserves all copyright rights what-
`soever.
`
`FIELD OF THE INVENTION
`
`The present invention generally relates to a method for
`distributing information-media contents. More specifically,
`the present invention relates to expanding the revenue from
`information capacity of the media.
`
`BACKGROUND OF THE INVENTION
`
`Data communications systems have evolved from simple
`methods of conveying information. In ancient times mes(cid:173)
`sages were carried by word of mouth. Later, messengers on
`foot carried hand-carved messages on stone tablets. This
`further evolved, as handwriting developed, to handwritten
`messages on papyrus, leather and then paper carried by foot
`messengers and later by messengers on horseback. Already,
`in those early times, there was a natural limit to the amount
`of information that any one messenger could carry.
`The advent of manual signaling from hilltop to hilltop was
`followed, with the arrival of electricity on the communica(cid:173)
`tion scene, by the electric telegraph. The amount of infor(cid:173)
`mation that could be conveyed took a quantum leap forward.
`Again, there was a natural limit to the amount of information
`that could be carried by this new medium. At the tum of the
`last century, radio made its first tentative appearance on the
`communication scene. The flow of information seemed to 55
`have taken another quantum leap forward.
`In the middle of the last century, with the advent of the
`first computers and television, the communication age seems
`to have finally burst through all the limits of previous
`millennia. The past decade saw increases in the flow of 60
`information facilitated by developments of the Internet,
`cellular telephones and various wireless communication
`devises. All these have apparently broken prior historic
`limits to the flow of information. However, this is not the
`case. Another limit has become apparent, namely the limit of 65
`human capacity to peruse this vast flow of information to the
`point of saturation.
`
`2
`An additional problem has also become apparent with the
`growth of the Internet and other data communication sys(cid:173)
`tems. Communication media are also being used for another
`purpose, in parallel with transmitting core information. This
`is the transmission of special messages alongside the core
`information. Special messages include advertisements, noti(cid:173)
`fications, legal notices, credit warnings and a host of other
`items. These messages are both single directional or inter-
`active between sender and targeted recipient.
`Generally, special messages are carried in a number of
`media. For example, advertisements are included in news(cid:173)
`papers and magazines, on Internet Web sites, over cellular
`telephone media, radio, television and many others. The
`amount and proportion of such special messages that can be
`15 carried in a media is limited by a number of factors. These
`include aesthetic, physical and financial considerations. It
`would s