Case 1:16-cv-00830-RGA Document 13-3 Filed 12/05/16 Page 1 of 29 PageID #: 558
`Case 1:16-cv-00830-RGA Document 13-3 Filed 12/05/16 Page 1 of 29 PageID #: 558
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`EXHIBIT C
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`EXHIBIT C
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`Case 1:16-cv-00830-RGA Document 13-3 Filed 12/05/16 Page 2 of 29 PageID #: 559
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`Streetline Smart Parking Proposal
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`City of Lafayette
`October 18, 2013
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`3 9 3 V i n t a g e P a r k D r i v e
`S u i t e 1 4 0
`F o s t e r C i t y , C A 9 4 4 0 4
`( 6 5 0 ) 2 4 2 - 3 4 0 0
`w w w . s t r e e t l i n e . c o m
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`Table of Contents
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`Executive Summary..................................................................................................... 3
`Overview ...................................................................................................................................................................... 3
`Integration .................................................................................................................................................................... 3
`Products & Solutions ................................................................................................................................................. 4
`A Complete Picture for the Best User Experience ............................................................................................ 5
`Proposal Scope ............................................................................................................................................................... 5
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`Streetline Products and Services Overview .................................................................. 6
`Streetline Company Overview ............................................................................................................................. 6
`Vehicle Sensing .............................................................................................................................................................. 7
`Meter Monitor: Meter Retrofit ............................................................................................................................... 7
`Parker™: Parking Guidance Mobile Application ........................................................................................... 8
`Finding the Right Spot ................................................................................................................................................. 8
`User Experience ............................................................................................................................................................. 9
`Parking Information and Guidance ....................................................................................................................... 9
`Capacity and Availability ......................................................................................................................................... 10
`Policy, Pricing and Payment Options .................................................................................................................. 10
`Payment and Compliance Support ...................................................................................................................... 11
`Parker’s Footprint ....................................................................................................................................................... 11
`ParkerMap™ – Online Parking Guidance ......................................................................................................... 12
`Streetline Parking Management System .......................................................................................................... 14
`ParkSight Portal ........................................................................................................................................................... 14
`Advanced Analytics Reporting ............................................................................................................................. 16
`Streetline Guided Enforcement ........................................................................................................................ 17
`Timed Enforcement .................................................................................................................................................... 18
`Powerful Results ......................................................................................................................................................... 19
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`ROI and Price ............................................................................................................ 20
`Notes ........................................................................................................................................................................... 21
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`Streetline: Additional Information ............................................................................ 23
`Industry Experience ................................................................................................................................................ 23
`Customer Feedback ................................................................................................................................................ 23
`Awards and Recognition ......................................................................................................................................... 25
`Recent Press .................................................................................................................................................................. 27
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`Executive Summary
`Streetline is at the forefront of Smart Parking. With the rapid evolution of sensing
`equipment, software, and information services, Streetline is able to offer proven
`technology and creative information systems allowing cities to better serve their
`communities – providing improved service to merchants, residents and visitors while
`optimizing city workforce and revenue.
`
`
`Overview
`Smart Parking involves a fully integrated parking ecosystem that benefits residents,
`visitors, merchants, and the City. In order to accomplish this, it is critical that parking is
`viewed holistically to include on street metered and non-metered spaces, city-owned
`off-street parking, as well as private parking supply that is available to the public.
`Lafayette has all of this plus Bart, a major contributor to parking issues in the City.
`Streetline provides the tools necessary to change motorist behavior that helps to
`optimize the utilization of parking inventory and productivity of enforcement
`operations. Cities that have selected the Streetline solution enjoy reduced congestion,
`better space utilization, and increased commerce for merchants, resulting in increased
`sales tax revenue for the City.
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`Most cities have sufficient parking inventory and based on the studies conducted for the
`City, Lafayette is no different. The issue is changing behavior of motorists so that they
`are able to find and use the parking inventory efficiently. Streetline applications provide
`the tools necessary for the city to optimize existing parking inventory and as a result, the
`city can realize the following key benefits:
`•
`Increase commerce and sales tax revenue by drawing motorists to a city where
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`parking can be more easily located and found more quickly
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`Increase meter revenue by changing the behavior of motorists
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`•
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`Improve compliance with parking policies
`• Avoid the expense of constructing new parking structures
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`Integration
`The Streetline system has been designed to seamlessly integrate with single space credit
`card meters of all brands, including the IPS meters used in Lafayette today. Additionally,
`the Streetline system supports integration of existing Duncan Eagle coin operated single
`space meters, making them “smart meters” so that the City can extend the life of these
`meters, deferring replacement costs. Streetline sensors can also be deployed in un-
`metered, time-enforced spaces and the guided enforcement application eliminates the
`need to chalk tires. This application can also be used to automatically detect and direct
`officers to expired meter violations. Streetline sensors can be used in parking restricted
`spaces and parking prohibited spaces for comprehensive data analysis, enforcement and
`policy management. All public and private off-Street surface lots can publish location,
`prices, and policy on our mobile application - Parker. For drivers, this means they can
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`find a place to park, whatever their preference. For the city, this means they have the
`capability to understand parking dynamics in any part of the city using Streetline’s
`applications and analytics, and make the most effective policy and pricing decisions
`based on highly accurate, real time data. For the merchant community, this means
`optimal availability and turnover so their customers can enjoy all that downtown has to
`offer without the frustration and time-consuming task of looking for parking.
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`Products & Solutions
`The comprehensive Streetline solution includes sensors, networking equipment and a
`suite of hosted web and mobile applications, analytics and reporting. Many elements of
`the system are modular, and may be combined or integrated with products from other
`vendors such as dynamic message signs, or third party applications. Streetline owns,
`installs, operates and maintains the network and cloud-based smart parking applications
`and takes full responsibility for their continuous operation.
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`As the premier Smart Parking solution provider, Streetline offers the most
`comprehensive portfolio of products and services, as well as the deepest expertise in
`the industry.
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`Streetline provides services covering a broad spectrum of Smart Parking systems
`including:
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` •
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` Parker™, the motorist guidance platform, that guides residents and visitors to on-
`street and off-street parking and allows them to pay for the transaction (if mobile
`payments are implemented) by phone in a single easy-to-use app
`• ParkerMap™, the web-based guidance map which can be embedded into any web-
`site (retailer, city, etc.)
`• ParkSight Analytics™ provides graphical reporting about parking usage, meter usage
`and officer actions 24 hours a day 365 days per year
`• ParkEdge™, the off-street parking inventory system, that directs motorists to off-
`street parking owned by the city and private off-street providers
`• ParkSight Guided Enforcement™ directs officers to potential violations, increasing
`productivity while reducing patrol hours, often increasing enforcement effectiveness
`by approximately 200% - substantially increasing revenue in the process.
`• Meter Monitor™ is a retrofit for existing Duncan Eagle meters to integrate them into
`the system
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`Benefits:
`• Support and help stimulate commercial and retail business by enabling the city to
`manage parking availability at levels of approximately 85% per block, thereby
`reducing congestion and insuring availability for merchant’s customers.
`• Monitor and manage on-street parking in commercial, retail areas. Provide real-time
`and historical information regarding occupancy, revenue and enforcement actions.
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`• Easy-to-use, web-based and smartphone-enabled navigation system so residents
`and visitors can locate convenient affordable parking in real time, thereby reducing
`traffic congestion. Studies have shown that 30% of traffic in cities is a result of
`motorists circling the block looking for parking.
`• Manage payment rates and time based on supply and demand resulting in fair and
`equitable pricing of valuable parking real estate. This promotes convenient, easy,
`safe, competitively priced parking experiences and is the cornerstone that helps
`normalize availability so that merchants can enjoy availability on street for their
`customers.
`• Direct officers to potential violations, reduce patrol hours, improve workforce
`productivity, and improve revenue, while increasing fairness in citation issuance.
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`Smart Parking includes not only sensors, but also and more importantly a change in the
`way parking is understood, managed, and interacts with stakeholders. It gathers real-
`time data about parking occupancy and payment status. Analytics use these new
`sources of data to empower city leaders to improve policy and pricing based on real
`information about supply and demand and enforce that policy more effectively. A
`Smart Parking system communicates real time information to drivers so that they can
`make better decisions, locate parking quickly, and pay using modern technology,
`improving compliance and optimizing the utilization of parking assets.
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`A Complete Picture for the Best User Experience
`A major advantage of Streetline’s technology is that it is an integrated platform that was
`designed for optimal user experience. By integrating data from various sources, Parker
`has the capability to display the most complete picture of parking availability and policy
`to drivers. This includes:
`• On-street metered spaces (Duncan Eagle, IPS and most other brands)
`• On-street non-metered spaces
`• Off-street surface lots
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`Proposal Scope
`This proposal is focused on City owned parking assets including on-street metered
`and time-enforced spaces and one city owned lot. As part of this proposal Streetline
`will add static data for all private off-street lots including the Bart lots and those of
`merchants that allow public parking. Static information includes name, location,
`capacity, hours of operation, rate (if any), time limit and number of special use
`spaces such as ADA spaces and EV charging stations.
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`Streetline can also collect occupancy data from private lots through the installation
`of sensors, third party loop counters or cameras. Pricing in this proposal does not
`include any real time data collection from private lots; however the system is
`designed to easily add this in the future.
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`Streetline Products and Services Overview
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`Streetline Company Overview
`Streetline is the premier industry leader, offering the most comprehensive portfolio of
`Smart Parking products and services, as well as deepest expertise in the industry.
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`Products & Solution Structure
`The Streetline solution is complete and includes installed sensors, networking
`equipment and a suite of hosted web and mobile applications, analytics and reporting.
`Many elements of the system are modular, and may be combined or integrated with
`products from other vendors. The following graphic illustrates the interrelated
`structure of Streetline’s parking solutions, and how they integrate into one solution
`platform, providing valuable benefits to all parking stakeholders.
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`Expertise
`Streetline draws on the depth and knowledge of a team of highly committed employees
`who are experts in parking detection, information technology, and project management.
`With deployments in many US cities and Europe, Streetline employees bring valuable
`practical experience gained in the industry and specialize in transferring that knowledge
`to users through broad product and services offerings. Streetline operates a 10,000+
`square foot facility in Foster City, CA, which encompasses an R&D lab where the
`detection, networking and meter interface technology is designed. All manufacturing is
`currently done in Silicon Valley and focuses on high levels of quality assurance.
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`Vehicle Sensing
`The Streetline Sensing system provides reliable vehicle detection at parallel, diagonal,
`and perpendicular parking spaces, at a low total cost of ownership. Each sensor
`monitors a single marked parking space.
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`Embedded Parking Sensors are designed for rapid, high quality installation, completely
`flush with the roadway surface. The low profile of the sensor (only 1.25” deep) allows
`for installation without breaking the pavement surface course, this is critical to avoid
`water penetration and subsequent destruction of the pavement that can be
`experienced when drilling deeper.
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`There are no moving parts, and no openings or removable elements on the sensor.
`Batteries sufficient for four years of operation are sealed inside the unit. When
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`Streetline embedded sensor close-up and installed in a space.
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`batteries are exhausted, sensors may be removed and replaced, re-using the same hole
`created for the initial install.
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` Meter Monitor: Meter Retrofit
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`The Streetline Meter Monitor enables
`Duncan Eagle single-space meters to be
`fully integrated into the Streetline sensing
`system. The Streetline Meter monitor can
`send real-time information about coin
`payments and inform the meter shop
`when repairs are needed. Streetline
`meter monitors easily fit into single-space
`meter heads without changing the look or
`requiring an upgrade to expensive new
`meters. This is an extremely cost-effective
`way to modernize legacy infrastructure
`without large investments in new
`hardware or installation projects.
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`Meter with Streetline Meter Monitor Installed.
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`Parker™: Parking Guidance Mobile Application
`ParkerTM, Streetline’s mobile parking platform, provides city residents and visitors, with
`“a complete parking assistant in the palm their hand.”
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`With Parker™, Streetline offers a fast, low cost way for customers to find parking close
`to their destinations and understand parking policies and prices. Motorists spend less
`time in traffic, save money, and park closer to their destinations. Parker™ also
`contributes to policy compliance by providing drivers with improved information on
`rules, more ways to pay for parking, and reminders when time limits and paid time are
`about to expire. When on-street and off-street spaces are instrumented with sensing
`technology, Parker may be used as a full featured real-time motorist navigation app
`guiding motorists to available parking throughout the city. Parker™ runs on iPhone and
`Android smartphones, as well as iOS and Android tablets.
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`Finding the Right Spot
`Parker allows the driver to search for spaces based on location, price, or distance from a
`destination. Voice guidance guides them to open spaces, while a line indicates the
`route to the best parking location (based on search criteria or distance), which is
`updated as the driver moves. Using the search filters and guidance features of Parker,
`drivers are sure to find the perfect parking spot.
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`User Experience
`The user experience of Parker is intuitive and helpful for the complete journey.
`Motorists using Parker can see their current location or a selected destination in the
`familiar Google Maps interface, with indicators on each surrounding block to show how
`many parking spaces are currently open and available. In the next version of Parker, as
`the motorist zooms in, they also see availability by blockface. Off-street parking is also
`displayed to provide a complete menu of choices for the motorist looking to park.
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`Parking Information and Guidance
`Parker provides motorists with detailed maps of on- and off-street parking, including
`information on capacity, availability, policies, and pricing. Motorists can refine their
`results to find parking that meets their needs, including facility type, payment method,
`handicapped parking and EV charging locations. Voice guidance features improve the
`user experience and driver safety – guiding drivers to a space using voice directions,
`making Parker a true hands-free application. Motorists are also guided back to their
`vehicle when they wish to return.
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`Capacity and Availability
`Parker is the first commercially available smartphone app to use live information from
`on-street parking sensors to guide motorists to open parking spaces. Motorists using
`Parker today can see their current location or a selected destination in the familiar Map
`interface, with indicators on each surrounding block to show how many parking spaces
`are currently open and available. Locations of garages and parking lots are also
`displayed, to provide a complete menu of choices for the motorist looking to park.
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`Policy, Pricing and Payment Options
`The same policy database also allows Parker to provide motorists with current rates,
`time limits and metered hours of operation, and times when no parking is allowed.
`Users may search using filters to show only parking stalls where the meters take credit
`cards, or find the least expensive options for parking near a chosen destination. During
`hours when parking is restricted, Parker shows a “No Parking” icon.
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`Payment and Compliance Support
`Once parked at a metered space, Parker provides mobile payment options, in
`partnership with the city and select mobile payment providers. Payments can be made
`within the Parker app, without the motorist having to launch a separate app. Streetline
`is partnered with both Parkmobile and PayByPhone, the premier providers of mobile
`parking payments, to offer integrated mobile payments on Parker. In the event that a
`city wished to integrate this technology into their meters using one of these vendors,
`mobile payments would be readily available on Parker. Motorists may also set timers to
`remind them of meter and time limit expirations. Where complete policy information is
`available, they may also be sent reminders of policy change times.
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`Parker’s Footprint
`Parker’s on-street capabilities have been adopted in more than 30 cities. Off-street
`locations cover 65 cities and over 20,000 facilities. Performance of the Streetline
`sensing system has been exceptional and unparalleled in the Smart Parking industry.
`Parker was the winner of the prestigious Global Mobile Awards, winning Best Mobile
`Innovation for Smart Cities at the 2013 Mobile World Congress in Barcelona.
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`Parker is free to download and use on iPhone or Android devices via the link or by
`scanning the QR code below.
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`http://www.streetline.com/find-parking/parker-mobile/
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`ParkerMap™ – Online Parking Guidance
`Parking guidance can be achieved and/or supplemented with guidance using web
`applications. A ParkerMap web widget for parking guidance is available from Streetline
`that can be embedded in a website simply by pasting an embed code into the website
`HTML. This can assist customers in finding or reserving parking ahead of time so that
`they can streamline the parking process, leaving more time for enjoying what
`downtown has to offer.
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`The ParkerMap displays all the same parking availability and policy data that Parker
`does, but online. A map can easily be created online, which generates HTML code for
`embedding in websites. Using ParkerMap, city departments’ or merchants’ services
`web pages could display available parking nearby, and let a visitor know where they
`should park before driving to the building. This map is free to use and is already being
`used by corporate campuses, cities, merchants, and universities to publish parking
`online.
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`With information on more than 25,000 parking locations in Streetline’s database, as well
`as real-time parking availability data for more than 30 cities globally, the ParkerMap can
`help merchants or anyone with a website show nearby on- and off-street parking
`options.
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`Using ParkerMap a user enters a location name and address, and a real-time parking map HTML code is
`generated that can be easily embedded in any website for free.
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`ParkEdge – Off-street Publishing to Parker
`Using ParkEdge, City-owned and private lots can publish locations on Parker, along with
`occupancy, policy and pricing information. ParkEdge offers two principal benefits – it
`exposes lots to the public and, by pushing the information to Parker, provides for a
`complete motorist user experience. ParkEdge takes the hassle out of managing parking
`data, it serves as a database for all off-street parking options, both private and public.
`ParkEdge provides the City a communication channel to drivers to convey a variety of
`important and differentiating information through an easy, intuitive user interface.
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`Using a secure account on ParkEdge, Streetline’s Parking Management Portal, the city
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`and private lot owners can:
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`• Claim lot ownership
`• Update and change Basic Listings information
`• Publish availability, hours, and pricing on Parker
`• Publish promotions on Parker
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`Streetline does not charge for ParkEdge basic, this is a version that displays static
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`information such the name and address of the lot along with the capacity, number of
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`ADA and EV spaces, hours of operation and other policy information. ParkEdge Basic
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`can and should be used by all parking stakeholders in the city.
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`ParkEdge Premium is able to display real time occupancy in private lots, the data can
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`come from a variety of sources including Streetline sensors, cameras, loop detectors,
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`gate counters or a combination to create a hybrid solution.
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`Streetline Parking Management System
`The Streetline parking management system (ParkSight Portal) is for internal use by city
`staff to aid in the collection and analysis of parking data. This parking management
`system will act as a ‘dashboard’ and includes the capacity to view, in real-time, the
`entire parking operation at a glance and show the status of each parking space (vacant,
`occupied and paid, occupied and unpaid). The parking management system is capable of
`generating reports including (a) occupancy, (b) turnover (arrivals and departures), (c)
`compliance (potential violations & enforcement), and (d) demand index by the hour
`(hourly occupancy). The parking management system is also be capable of generating
`custom reports, tailored by date range, block, area, and officer.
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`ParkSight Portal
`In a complex transit system with multiple sources of demand ranging from commuters
`headed to work to motorists traveling into the area for shopping, restaurants, and
`nightlife, parking managers need to compare current dynamics with historic trends in
`order to understand the impact that policy & pricing changes are having on parking
`availability, revenue, and compliance. This also helps provide information to engage
`with local merchants and residents around parking issues.
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`Real Time Data
`ParkSight Portal Home, Occupancy, and Enforcement are delivered in near real-time,
`meaning that they are updated frequently with changes in status. This provides the city
`with true real-time information about current parking conditions in areas of the city that
`have deployed Streetline’s sensors and networks. Analytics, however, collect historical
`information daily that can be viewed by different user-selected specifications such as
`area, date range, time range, and days of the week.
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`Real-Time Applications
`
`Home
`• Total spaces available
`• Current Occupancy
`• Average Stay
`• Spaces Available by Block
`• Recent News and Alerts
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`Occupancy
`• Current Occupancy by Block
`• Occupancy Hotspots
`• Compare Day’s Occupancy to
`Historic Trends
`• Spaces Available and Total Spaces
`by Block
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`Enforcement
`• Total Potential Violations by
`Blockface
`• Violation Hotspot Blocks
`• Today’s Actual vs. Potential
`Revenue by Hour
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`Historical Analytics
`• Tailor reports by:
`o Area
`o Date Range
`o Time Range
`o Days of the Week
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`Advanced Analytics Reporting
`Streetline’s Client Services Team consists of parking & transportation experts skilled at
`providing tailored reports across areas in which customers wish to have more detailed
`information & metrics for deeper analysis. These areas include occupancy, turnover, and
`enforcement analytics, if the city chooses to pursue Guided Enforcement technology. In
`addition, real time reporting and historical analytics is provided by Streetline’s ParkSight
`Portal application. Reports present information in an intuitive format and include
`analysis of patterns and observations (see samples below). Client Services reports also
`offer valuable insights into parking activity as well as benchmarking against comparable
`cities that provide critical decision support for city managers and planners.
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`Streetline Guided Enforcement
`Guided Enforcement is a navigation and data collection system designed to optimize
`workforce productivity. Streetline has the largest and most utilized deployment of
`Guided Enforcement in the United States. Streetline’s Guided Enforcement offers a map
`view of real time data from sensors and meter status data to guide officers to vehicles
`parked and unpaid (potential expired meter violations), as well as parked over time limit
`(potential over limit violations).
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`Thousands of officer hours have been assisted by Guided Enforcement, resulting in
`substantial increases in revenue for cities, as well as field user feedback that has been
`integrated into the application, making it easier to use and more effective for the
`officers who use it in the field every day. The combination of dedication to user-
`centered design and the most extensive field deployment in the world make Streetline’s
`Guided Enforcement simply the best system in the global market today.
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`As an officer approaches a decision point, such as an intersection, Guided Enforcement provides real-time
`information, including locations of potential violations, empowering the officer to make optimal routing decisions.
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`Example of the Application in Normal Use
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`• An Officer using the application initially sees a street map with a marker showing
`the Officers own location and markers on each surrounding showing the current
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`number of unhandled exceptions at that location. Based on this bird’s eye view
`of available workload, the Officer selects the next stop on their patrol.
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`• When the Officer arrives at the target block, the List View is selected presenting
`a table showing the relative location of each exception on the block, and a
`selection of high-level actions the Officer can take for each exception. High-level
`actions include Ticket, Exempt, and NIV (Not in Violation).
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`• When the Officer sees that there is a disabled placard displayed, the Officer
`records the placard in the app. The exception is marked as ‘handled’ and is no
`longer visible to Officers using the application, until the vehicle departs and a
`new vehicle arrives.
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`Timed Enforcement
`Timed Enforcement™ eliminates the need for chalking on time-limited parking spaces
`and for meter over limit parking. Developed with and for enforcement officers, Guided
`Enforcement identifies and directs officers to parking violations in real time, while
`providing parking management personnel with essential information to design an
`effective enforcement model and enhance officer productivity.
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`By tapping data from Streetline’s real-time sensor network, the timed enforcement
`feature captures arrival times and digitally tracks overstays, eli