`Case 1:14—cv—OO113—RGA—MPT Document 276-1 Filed 09/24/15 Page 1 of 4 Page|D #: 9297
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`TAB A
`TAB A
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`Case 1:14-cv-00113-RGA-MPT Document 276-1 Filed 09/24/15 Page 2 of 4 PageID #: 9298
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`Angela Dea Moskow
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`Employment History
`August 1990 - Present
`Sanofi US
`Vice President, Chronic Disease Prevention & Wellness August 2011 - Present
`Vice President, Metabolism Marketing
`October 2007 – August 2011
`Associate Vice President, Diabetes Marketing
`September 2006 - September 2007
`Senior Director, LANTUS and APIDRA
`July 2006 - September 2006
`Director, LANTUS and APIDRA
`March 2005 – July 2006
`Senior Product Manager, LANTUS
`December 2002 – March 2005
`Product Manager, LANTUS
`March 2000-November 2002
`Marketing Promotional Manager, Metabolism and CV Products
`January 1998 – March 2000
`Area Sales Manager
`July 1994 – January 1998
`Management Development Associate
`February 1994 – July 1994
`Cardiovascular Sales Consultant
`October 1993 - July 1994
`Professional Medical Sales Representative
`August 1990 – October 1993
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`August 2011- Present
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`Employment Overview
`Center for Chronic Disease Prevention & Wellness
`NA Corporate Affairs, Bridgewater, New Jersey
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`• Charged with developing and implementing the long term strategic direction for external
`prevention and wellness partnerships, initiatives and investments
`• Responsible for building alliances with health organizations representing patients, providers,
`payers, governments and other constituencies that are working to improve health policy, with a
`view to patient outcomes
`• Engaging in conversations to steer the US healthcare system toward prevention and/or
`intervention and the development of innovations that lower the chronic disease burden in the US
`while positioning Sanofi as a leader in this area
`• Support Sanofi wellness initiatives by seeking out best practices and bringing recommendations
`back into organization
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`Marketing, Metabolism Team
`US Commercial Operations, Bridgewater, New Jersey
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`March 2000 – August 2011
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`• Consistently achieved sales results at or above plan and guided LANTUS to #1 prescribed
`insulin every year since launch in 2001
`•
`In last year of brand oversight (2011), achieved the following:
`o LANTUS sales of $3.25 Billion (14.6% growth over prior year)
`IU growth of 8.2%
`o
`o TRx growth of 6.2%
`o 50% SoloSTAR contribution to sales by December 2011
`o #2 company in diabetes TRx volume only behind Teva generic products
`• Oversaw launches of LANTUS vial, LANTUS OptiClik, LANTUS SoloSTAR, Apidra vial,
`Apidra OptiClik and Apidra SoloSTAR
`• Responsible for P&L of LANTUS and APIDRA
`• Led team of twenty marketing professionals focusing on strategic market development and
`branded product growth
`• Oversaw development of LANTUS professional and consumer advertising campaigns as well
`as non-branded DTC insulin and public affairs campaigns
`• Member of sanofi-aventis Marketing Leadership Council and Senior Leadership Forum
`•
`Instructor in sanofi-aventis Brand Planning course for new marketers
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`PTX-690.0001
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`Sanofi v Eli Lilly
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`PTX-690
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`1-14-cv-00113-RGA-MPT
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`Case 1:14-cv-00113-RGA-MPT Document 276-1 Filed 09/24/15 Page 3 of 4 PageID #: 9299
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`Product Promotional Manager, Metabolism and Cardiovascular
`US Commercial Marketing, Kansas City, Missouri
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`1998 – 2000
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`Aventis Advertising primary customer contact for the following brands: AMARYL, LANTUS,
`CARDIZEM Family, REFLUDAN, ALTACE; US Commercial and Account Management
`Liaison
`• Led cross functional creative project team
`• Oversaw project development from initiation to completion
`• Worked on pre-launch positioning for LANTUS
`• Contributed to AMARYL sales success--118% dollar increase in 1998 and 65% increase in
`1999
`• Contributed to maintenance of CARDIZEM sales as Agency of Record promotional team
`leader--$700 million annually over last two years in 16th and 17th years of life cycle
`• Participated in field market research evaluating new positioning, copy and design concepts
`• Coordinated Agency of Record activities
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`Area Sales Manager
`Long Island, Brooklyn and Queens, New York
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`1994 - 1998
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`• Developed, coordinated and implemented strategic and tactical marketing plans for a
`$22 million business unit
`• Responsible for sales performance and leadership of 13 multi-specialty sales associates
`• Achieved and held #1 rank in region for sales results on lead priority CARDIZEM CD
`• Achieved and held #1 rank in region for sales results on second priority AMARYL
`• Managed $1 million annual operating budget
`• Management responsibilities included: hiring/retention, training, career development,
`performance appraisal, salary administration, strategic planning, business analysis, budgeting,
`teambuilding and motivation
`• Accounts included major teaching institutions, community hospitals, group practices, private
`physicians, managed care organizations, retail pharmacies and professional organizations
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`Cardiovascular Sales Consultant
`Long Island, New York
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`1993 – 1994
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`1990 – 1993
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`• Applied technical product information and creative selling ideas to access hard to see
`customers in specialty fields
`• Worked in conjunction with the Long Island district to identify potential challenges and
`opportunities and targeted resources accordingly
`• Conducted presentations and training to fellow associates and management on current
`cardiovascular issues
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`Professional Medical Sales Representative
`Huntington, New York
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`• Managed territory comprised of 300 customers including physicians, hospitals, retail and mail
`order pharmacies
`• Marketed pharmaceutical products in cardiovascular, upper respiratory disease,
`gastroenterology and smoking cessation
`• Grew total sales every year in territory for an average bonus index of 111%
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`PTX-690.0002
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`Case 1:14-cv-00113-RGA-MPT Document 276-1 Filed 09/24/15 Page 4 of 4 PageID #: 9300
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`Awards and Recognition
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` Highest Leaf Award from Women’s Venture Fund
` Talent Champion Award
` Diamond Award Recipient, ISM-NJ
` Follow the Leader recognition from MM&M magazine
` Pinnacle Award for leadership in LANTUS Safety Situation
` Emerging Pharma Leadership Feature by Pharmaceutical Executive Magazine
` Central NJ YMCA Tribute to Women in Industry (TWIN) Award Recipient
` SUMMIT Award for Multicultural Marketing Initiative
` Marketing Champion Award
` Special Achievement Award for LANTUS Launch
` Marketing Fast Start Award
` Excellence in Leadership National Award
` Edge of Excellence Regional Award, Q3
` Olympian Sales Club induction
` Field Fast Start National Award
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`Talent Management Training
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`2015
`2013
`2012
`2011
`2009
`2008
`2008
`2007
`2005
`2001
`1998
`1997
`1996
`1992
`1991
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` Perspectives International Senior Leadership Development Program
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` 2007
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`Education
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`University of Richmond, E.Claiborne Robins School of Business, Richmond, Virginia
`Bachelor of Science in Business Administration (Cum Laude)—Concentration: Marketing
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`Appointments
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`Northwest Missouri State University Foundation Board Member
`Alliance for a Healthier Generation Leaders Advisory Board Co-Leader
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` 2015
` 2015
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`PTX-690.0003