Case 5:21-cv-03677-BLF Document 34-6 Filed 09/20/21 Page 1 of 5
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`Case 5:21-cv-03677-BLF Document 34-6 Filed 09/20/21 Page 2 of 5
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`Sponsored
`Smith Micro Software Shakes Up Mobile Family Safety Landscape, Strikes Deal with Avast
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`Sponsored by Smith Micro Software | Apr 26, 2021 8:00am
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`Case 5:21-cv-03677-BLF Document 34-6 Filed 09/20/21 Page 3 of 5
`Safer, smarter, faster, and responsive. That’s what the modern family wants from their mobile devices. And, with kids now spending more time online
`than ever before, parents are concerned about their safety – online and off.
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`With a holistic understanding of the modern family’s digital needs, Smith Micro Software is shaping the future of the mobile family safety landscape by
`providing easy-to-use tools that help parents and caregivers protect their loved ones in both the online and real world.
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`Wireless carriers in North America, Europe, and the Middle East rely on Smith Micro’s SafePath® solution – a white-label software platform – to provide
`on-brand family safety apps to their mobile subscribers. While over-the-top (OTT) and OS-based family safety solutions tend to only focus on one piece
`of the family safety puzzle, SafePath’s comprehensive feature set – which includes location services, parental controls, and driver safety functionality –
`enables carriers to offer several family safety services in the same app.
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`Not only does this super-app approach help wireless carriers differentiate their offerings in an increasingly crowded market, it simplies digital
`parenting for end users by providing all family safety features in the same app. SafePath-powered apps also boast cross-platform functionality, which
`enables end users to manage iOS-based devices with an Android device.
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`To ensure that it’s always meeting the needs of its carrier customers and staying ahead of the competition, Smith Micro continuously improves its
`SafePath platform with new features and user experience improvements.
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`“From intuitive design to feature functionality, customer support to customer success, we are always evaluating and improving our product platform to
`meet the changing needs of our carriers and their customers,” William W. Smith, Jr., President and CEO of Smith Micro, explained.
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`Forming the right relationships
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`In addition to its robust research and development efforts, Smith Micro has also identied the right strategic partners to maintain a best-in-class family
`safety offering. In February 2020, Smith Micro acquired the operator business of Circle Media Labs Inc., a leading developer of parental controls
`software. Smith Micro acquired a perpetual source code license to Circle’s market-leading parental controls software as part of the transaction, which
`has enabled the company to add key functionality to its SafePath platform, such as Pause the Internet, prole-based screen time limits, and age-based
`content lters. The acquisition also enhanced SafePath with feature parity between iOS and Android, resulting in a homogeneous user experience across
`both operating systems.
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`Earlier this month, Smith Micro one-upped itself in the strategic acquisition department when it acquired the Mobile Family Safety business from Avast
`PLC, a global leader in digital security and privacy technologies. As the largest acquisition in Smith Micro’s history, the deal further strengthens the
`company’s leadership position in the white-label family safety space by adding multiple wireless carriers to Smith Micro’s customer portfolio and more
`than 140 extremely talented employees in the U.S. and Europe.
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`“Gaining these human resources is a huge advantage for us and one of the main reasons we pursued the acquisition in the rst place,” Smith said. “The
`experience, talent, and customer relationships these individuals add to Smith Micro will accelerate current projects, strengthen the long-term vitality of
`our business case, and open new doors for our sales team.”
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`Two companies united by a shared vision
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`Smith Micro’s agreement with Avast also established a go-forward strategic partnership between the two companies whereby they will combine their
`complementary solution portfolios to offer comprehensive digital protection solutions to wireless carriers.
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`“This strategic partnership combines Smith Micro’s family safety expertise with Avast’s mobile and IoT security expertise and will increase the
`effectiveness of both companies’ carrier-focused sales and marketing efforts,” said Smith.
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`Case 5:21-cv-03677-BLF Document 34-6 Filed 09/20/21 Page 4 of 5
`“Mobile subscribers are willing to pay for value added services that simplify daily life, protect loved ones, and safeguard valuable digital assets such as
`personal data,” Smith continued. “By joining forces with Avast, we are able to offer wireless carriers a comprehensive white-label solution that checks all
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`of the boxes.”
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`The common denominator
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`The Avast acquisition added four new carrier contracts to Smith Micro’s family safety customer portfolio. With these acquired contracts factored in, two
`of the three l argest wireless carriers in the United States now rely on Smith Micro technology to power their family safety mobile apps. In addition, Smith
`Micro counts numerous carriers in Europe and the Middle East as part of its growing family safety portfolio.
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`The company plays an active role in the success of all customer programs by providing go-to-market support, digital marketing strategy, and app-store
`based customer service. This hands-on style has led to many of Smith Micro’s carrier customers viewing the software developer more as partner than
`just another vendor.
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`Avast’s approach to customer success is much the same. Smith believes this common ground as well as the companies’ shared family safety vision
`constitutes a strong foundation for future collaboration and joint success.
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`“Smith Micro and Avast’s partnership really does represent one shared vision,” said Smith. “At the end of the day, our customers are our top priority.
`We’re in this to help them deliver solutions that improve the quality of life of their mobile subscribers."
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`For nearly 40 years, Smith Micro has been a recognized authority in the mobile industry by providing highly scalable applications and value added
`services for mobile carriers around the globe. From enabling the family digital lifestyle to providing powerful voice messaging capabilities, our solutions
`enrich today’s connected lifestyles while creating new opportunities to engage consumers via smartphones and consumer IoT devices. The Smith Micro
`portfolio also includes a wide range of products for creating, sharing and monetizing rich content, such as visual voice messaging, optimizing retail
`content display and performing analytics on any product set. 
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`Our white-labeled solutions are developed from yesterday’s experiences to address today’s needs and challenges, while anticipating tomorrow’s
`requirements.
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`When your business needs a partner to conquer wireless and mobility challenges, consider the benets of working with an industry vanguard.
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`For more information, visit us at smithmicro.com.
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`This article was created in collaboration with the sponsoring company and our sales and marketing team. The editorial team does not contribute.
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`Case 5:21-cv-03677-BLF Document 34-6 Filed 09/20/21 Page 5 of 5
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