`Case 4:20-cv-07572-JSW Document 54-7 Filed 08/25/21 Page 1 of 12
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`EXHIBIT G
`EXHIBIT G
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`Case 4:20-cv-07572-JSW Document 54-7 Filed 08/25/21 Page 2 of 12
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`Case 4:20-cv-07572-JSW Document 54-7 Filed 08/25/21 Page 3 of 12
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`a remarkable piece of tech-industry history, and you canstill watch it all (on your
`phone) on YouTube.
`
`The phone didn't comeout until six monthsafter that initial reveal, during which
`time Apple frantically scrambled to turn Jobs' demo into a mass-market gadget.
`Whenitfinally hit stores in June, people lined up outside stores to buy one. Apple
`sold 270,000 iPhonesthe first weekend it was available, hit 1 million by Labor
`Day, and instantly captured the imagination of phone owners everywhere.
`
`FUN FACT:There were two factions within Apple fighting over what the iPhone
`should be. One side favored the touch-friendly device we know now. Another, led
`by Tony Fadell, thought the iPhone should be just an iPod that made phonecalls.
`Clickwheel andall.
`
`The iPhone 3G, which cameout a year later, may have been an even bigger deal.
`Apple's 2008 iPhone included support for 3G networks, which offered much
`faster access to email and web pages, and it came at a much lowerprice. Most
`important, it added the App Store, which gave developers a way to build andsell
`software to millions of smartphone owners. The AppStore will almost certainly
`stand as Apple's most important contribution to both the tech industry and society
`in general, even more than the phoneitself. Developers immediately began
`building apps and gamesthat changed the way we communicate, work,eat, and
`play. The App Store made wayfor Instagram, Uber, and Tinder, andit turned the
`iPhoneinto the pocket computer it was always meantto be.
`
`FUN FACT:It's been 10 years since the first iPhone, but there have been 16
`iPhones, if you include the Plus models, the SE, and the 5C. Which, we'd
`understand if you didn't count the 5C.
`
`From there, the iPhone's story is one of evolution, not revolution. Each year,
`Apple made the phonebiggerandfaster, refining the product without changing
`the basic form factor or its most beloved features. It became more popular every
`time. From the beginning, Apple seemed to know the camera could be a
`smartphone's best feature: The iPhone4, with its selfie camera and HD video
`recording, was the biggest thing in cameras since Kodak. Ever since, Apple's
`cameras have been amongthebestin theirclass.
`Timeline: What Was New in Every iPhone
`
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