Case 4:20-cv-07572-JSW Document 54-14 Filed 08/25/21 Page 1 of 4
`Case 4:20-cv-07572-JSW Document 54-14 Filed 08/25/21 Page 1 of 4
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`Case 4:20-cv-07572-JSW Document 54-14 Filed 08/25/21 Page 2 of 4
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`Omnifone brings MusicStation, a rival to Apple's iPhone, to Europe;
`Asia launch planned, 1st Ld-Writethru, EU
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`June 14, 2007 | Associated Press News Service, The
`Author: AP MATT MOORE AP Business Writer Section: Business 645 Words
`OpenURL Link
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`FRANKFURT, Germany (AP) - British mobile music company Omnifone unveiled its cell phone-based
`music subscription service MusicStation on Thursday, going live in Sweden with other European
`markets set to follow in the coming weeks.
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`The move is part of the British company's plan to take a major piece of the market before Apple Inc.
`brings its sought-after iPhone to market in Europe and elsewhere.
`
`"They will be in stores on a wide variety of handsets - Sony Ericsson, Nokia, Samsung - giving European
`consumers the ability to access their music from anywhere," Omnifone Chief Executive Rob Lewis told
`The Associated Press. "We've got to market first and ahead of the iPhone by many, many months."
`
`Scandinavian provider Telenor launched the service with a weekly subscription price of 25 kronor (?2.67;
`US$3.55). Cell phones pre-loaded with the software are being released in stores there Thursday.
`
`"Telenor has always focused on delivering cutting edge services to its subscribers and with MusicStation
`we can deliver a truly next-generation music experience, giving our consumers the freedom to download
`an unlimited amount of music, wherever they are, for a small weekly fee," said Johan Lindgren, Telenor's
`chief executive.
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`The service works by letting users search, download and play music on their cell phones and sync it
`with their personal computer to create playlists that can be shared with other MusicStation users.
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`The iPhone is not due to be released in the U.S. until June and a European launch is scheduled for the
`autumn. So far Cingular, the new AT&T, is the only major operator with a deal to distribute the
`phone, which marries the form and function of an iPod with touch-screen and cell phone capabilities.
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`MusicStation is an "all you can eat" platform that will let subscribers download new songs from several
`major music labels at a weekly cost of ?2.99 (US$3.97), including the cost of sending the music to the
`handset.
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`The first rollout of the service is in Sweden, followed Britain, France, Germany and several other
`countries in Europe "which will be launching or rolling out in the coming weeks," Lewis said, adding that a
`similar launch in Asia will come in about 60 days.
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`Case 4:20-cv-07572-JSW Document 54-14 Filed 08/25/21 Page 3 of 4
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`Omnifone has partnerships with providers to bring MusicStation to Australia, Hong Kong, India, New
`Zealand, Singapore and South Africa.
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`"We're taking an old-style approach and announcing the rollout the day it's available to the consumer in
`the store," he said. "Every time it goes live, it will be available in store."
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`Lewis said MusicStation had also signed international licensing deals with Universal Music Group, Sony
`BMG, EMI Music and Warner Music International, to provide their international and local digital music
`catalogs to MusicStation users.
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`"Its hard to imagine a more compelling music experience on mobile than MusicStation. It works on
`almost any phone, giving consumers the freedom to choose whatever device they want," said Rob
`Wells, senior vice president, digital, at Universal Music Group. "It allows downloads wherever those
`consumers are, providing the freedom to access music whenever they want. And it gives users
`unlimited access to our and other labels catalogues, all for a fixed weekly fee that includes data."
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`Unlike the iPhone, Lewis said the service downloads music over the air across a data network, meaning
`users can have instant access to new music despite their location. He said the service was designed for
`2.5- and third-generation networks, which are prevalent across Europe and Asia and expanding in North
`America.
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`The tracks will include digital rights management to limit unauthorized copying and be delivered in
`enhanced advanced audio coding format, or eAAC+.
`
`Songs downloaded through MusicStation, along with users' playlists, are stored centrally, meaning that if
`a mobile phone is lost or stolen, the content is not and can be downloaded to a new phone, Lewis said.
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`He said the company anticipates a high demand for the service, and said the company is targeting 100
`million subscribers by June 2008.
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`___
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`On the Net:
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`Omnifone: http://www.omnifone.com
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`Copyrig ht (c) 20 0 7 The As s ociate d Pre s s All Rig hts Re s e rve d
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`Citation (apa Style)
`, . (2007, June 14). Omnifone brings MusicStation, a rival to Apple's iPhone, to Europe; Asia
`launch planned, 1st Ld-Writethru, EU. Associated Press News Service, The. Available from
`NewsBank: America's News:
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