Case 4:20-cv-07572-JSW Document 54-13 Filed 08/25/21 Page 1 of 4
`Case 4:20-cv-07572-JSW Document 54-13 Filed 08/25/21 Page 1 of 4
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`EXHIBIT M
`EXHIBIT M
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`Case 4:20-cv-07572-JSW Document 54-13 Filed 08/25/21 Page 2 of 4
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`Microsoft and Omnifone Team Up to Enable Next-Generation
`Mobile Entertainment Services - Omnifone plans to deploy
`Microsoft PlayReady technology for its MusicStation mobile music
`subscription service
`
`February 11, 2008 | PR Newswire (USA)
`811 Words
`OpenURL Link
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`PRNewswire-FirstCall -- Today at Mobile World Congress 2008 Omnifone Ltd. and Microsoft Corp.
`announced a collaborative effort to deliver next-generation digital music services to consumers through
`the deployment of Microsoft PlayReady content-access technology in MusicStation, Omnifone's award-
`winning unlimited mobile music service. MusicStation is already distributed to consumers in partnership
`with major mobile operators that include Vodafone Group plc, Telenor ASA, Hutchison Telecom and
`Vodacom. With the adoption of PlayReady technology, Omnifone expects to enable these and future
`MusicStation users to more seamlessly transfer this music experience between their mobile phone and
`Windows-based PC. Omnifone's deployment of PlayReady technology is expected to take place in the
`second half of 2008. Omnifone will then utilize the ability of PlayReady to support many additional content
`types to offer new entertainment scenarios.
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`(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)
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`First unveiled in February 2007, PlayReady is a content-access technology from Microsoft that enables
`content owners and service providers to deliver virtually any type of digital content, using a wide range of
`business models. PlayReady also provides significant improvements in ease of use for consumers who
`want to access, manage and back up protected content.
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`"We are pleased to work with Microsoft and use PlayReady to further enhance the ever-popular
`MusicStation experience," said Rob Lewis, chief executive officer of Omnifone. "Together with Microsoft,
`we aim to offer consumers the freedom to download, play and share whatever music they want,
`wherever they are, on whatever PlayReady-enabled phone or personal computer they have in front of
`them."
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`"The incorporation of PlayReady into Omnifone's MusicStation service will enable compelling new mobile
`entertainment scenarios featuring seamless content access and transfer," said Chadd Knowlton, general
`manager of the Content Access and Protection Group at Microsoft. "Omnifone is a pioneering leader in
`the field of mobile entertainment, with significant momentum behind its MusicStation service. Our
`collaboration will build on this success to help ensure that mobile entertainment delivers on its promise of
`convenience, immediacy and high- quality experiences."
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`Case 4:20-cv-07572-JSW Document 54-13 Filed 08/25/21 Page 3 of 4
`Microsoft PlayReady is designed for digital entertainment services, devices and applications, with a
`specific focus on meeting the needs of mobile operators, service providers and device manufacturers.
`The technology supports a range of business models that can be applied to almost any type of digital
`content (music, video, games, ringtones, images and more) and a wide range of audio and video formats
`(including AAC, AAC+, Enhanced AAC+, H.264, Windows Media Audio (WMA) and Windows Media
`Video (WMV)). PlayReady also provides features such as service domains and embedded licenses
`specifically designed to make it easy for consumers to enjoy content on all their registered devices, and
`back up their content just as easily as they would for any other type of file.
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`Microsoft released the PlayReady Client Porting Kit for mobile devices in August 2007 and expects the
`first services using Microsoft PlayReady technology to appear in the second half of 2008. In addition,
`Microsoft has designed PlayReady to be compatible with Windows Media DRM 10, which means that
`devices supporting PlayReady can access existing Windows Media DRM-based content as well as new
`PlayReady content services.
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`About Omnifone
`
`Omnifone is Europe's leading direct to mobile unlimited music download service provider. Partners
`include the likes of Vodafone, Telenor, 3 Hong Kong and Vodacom, all of whom have rolled out
`Omnifone's MusicStation service. Over 25 other operators have engaged as partners. In 2007 Omnifone
`won the Mobile Entertainment Forum (MEF) Music Service Award, Red Herring EMEA & Global 100
`Awards, and in 2008, the Juniper Research Future Mobile Award's Gold Award for Mobile Music. The
`company is based at Island Studios, London with regional HQs in Asia Pacific. For further information
`please visit; www.omnifone.com.
`
`About MusicStation
`
`MusicStation is an unlimited music download service that will run on virtually all 2.5G/3G/HSDPA music
`compatible mobiles. MusicStation provides a virtually identical next generation community based user
`experience across all manufacturer handsets. Built-in networked functions provide the ability to make
`friends, build and share playlists and individual tracks with other mobile users and receive music news
`and recommendations based on player behaviour using collaborative filtering and nearest neighbour
`technology.
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`MusicStation stores downloaded tracks on the phone's internal or removable memory and these are fully
`backed up so that if a user's mobile is stolen, lost or upgraded, the replacement handset will
`automatically restore the customer's music, playlists, friends and preferences to the replacement
`handset. MusicStation users can listen to downloaded tracks when in Flight Safe mode and have
`unlimited access to the full catalogue when connected to a 2.5G/3G/HSDPA network.
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`About Microsoft
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`Case 4:20-cv-07572-JSW Document 54-13 Filed 08/25/21 Page 4 of 4
`Founded in 1975, Microsoft (NASDAQ: MSFT) is the worldwide leader in software, services and
`solutions that help people and businesses realize their full potential.
`
`Microsoft Corp.
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`CONTACT: pr.mspx./ /CONTACT: Microsoft in the United States: Kassi Horn,
`
`Weber Shandwick, +1-425-452-5400, khorn@webershandwick.com; Microsoft in
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`EMEA: Microsoft MCB Team, Weber Shandwick, +44-207-067-0500,
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`emeamcb@webershandwick.com; Tim Hadley, PR Director, Omnifone,
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`+44(0)797-641-0001, thadley@omnifone.com
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`Web site: http://www.microsoft.com/
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`http://www.omnifone.com/
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`Copyrig ht (c) 20 0 8 PR Ne ws wire As s ociation LLC. All Rig hts Re s e rve d.
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`Citation (apa Style)
`Microsoft and Omnifone Team Up to Enable Next-Generation Mobile Entertainment Services -
`Omnifone plans to deploy Microsoft PlayReady technology for its MusicStation mobile music
`subscription service. (2008, February 11). PR Newswire (USA). Available from NewsBank:
`America's News: http://haproxy.newsbank.com:11021:11021/apps/news/document-view?
`p=NewsBank&docref=news/11EC2351A1225C60.
`
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