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`Case 3:l6—cv—O2433 Document 1-10 Filed 05/04/16 Page 1 of 21
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`Case 3:16-cv-02433 Document 1-10 Filed 05/04/16 Page 2 of 21
`°"‘Se3‘16'°”'°2433 D°°””"e”‘|l||l||1||||f|ll‘||l||M1l|ll1l1|1|||||11|11||l||1|||1l||||||||||||||
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`US007243 139B2
`
`(12) United States Patent
`Ullman et al.
`
`(10) Patent No.:
`
`(45) Date of Patent:
`
`US 7,243,139 B2
`Jul. 10, 2007
`
`(54)
`
`(75)
`
`ENHANCED VIDEO PROGRAMMING
`SYSTEM AND METHOD FOR
`INCORPORATING AND DISPLAYING
`RETRIEVED INTEGRATED INTERNET
`INFORMATION SEGMENTS
`
`Inventors: Craig Ullman, Brooklyn, NY (US);
`Jack D. Hidary, New York, NY (US);
`Nova T. Spivack, New York, NY (US)
`
`(73)
`
`Assignee: Open TV Corporation, San Francisco,
`CA (US)
`
`(*)
`
`Notice:
`
`Subject to any disclaimer, the term of this
`patent is extended or adjusted under 35
`U.S.C. 154(b) by 24 days.
`
`(21)
`
`Appl. No.: 10/761,351
`
`(22)
`
`(65)
`
`(63)
`
`(51)
`
`(52)
`(58)
`
`Filed:
`
`Jan. 22, 2004
`Prior Publication Data
`
`US 2004/0236865 A1
`
`Nov. 25, 2004
`
`Related U.S. Application Data
`
`Continuation of application No. 10/294,119, filed on
`Nov. 13, 2002, now abandoned, which is a continu-
`ation of application No. 09/998,592, filed on Nov. 16,
`2001, now abandoned, which is a continuation of
`application No. 09/633,347, filed on Aug. 4, 2000,
`now abandoned, which is a continuation of applica-
`tion No. 09/472,385, filed on Dec. 23, 1999, now
`abandoned, which is a continuation of application No.
`09/109,945,
`filed on Jul. 6, 1998, now Pat. No.
`6,018,768, which is a continuation of application No.
`08/615,143, filed on Mar. 14, 1996, now Pat. No.
`5,778,181, which is a continuation of application No.
`08/613,144, filed on Mar. 8, 1996, now abandoned.
`Int. Cl.
`
`(2006.01)
`G06F 13/00
`U.S. Cl.
`..................... .. 709/219; 709/250; 719/328
`Field of Classification Search .............. .. 709/203,
`709/217, 219; 719/328, 329
`See application file for complete search history.
`
`(56)
`
`References Cited
`U. S. PATENT DOCUMENTS
`
`4,572,509 A
`
`2/1986 Sitrick
`(Continued)
`FOREIGN PATENT DOCUMENTS
`
`AU
`
`717399
`
`7/2000
`
`(Continued)
`OTHER PUBLICATIONS
`
`Eitz, “Combiners for Videotext Signals” Broadcast Technology
`Reports, translation of vol. 28, No. 6, Nov. 1984, pp. 273-289,
`XP002182048, Norderstedt, Germany.
`(Continued)
`
`Primary Examiner—Viet D. Vu
`(74) Attorney, Agent, or Firm—Marc S. Kaufman; Nixon
`Peabody, LLP
`(57)
`
`ABSTRACT
`
`A system for integrating video programming with the vast
`information resources of the Internet. A computer-based
`system receives a video program with embedded uniform
`resource locators (URLs). The URLs, the effective addresses
`of locations or Web sites on the Internet, are interpreted by
`the system and direct the system to the Web site locations to
`retrieve related Web pages. Upon receipt of the Web pages
`by the system, the Web pages are synchronized to the video
`content for display. The video program signal can be dis-
`played in a video window on a conventional personal
`computer screen. The actual retrieved Web pages are time
`stamped to also be displayed, on another portion of the
`display screen, when predetermined related video content is
`displayed in the video window. As an alternative, the com-
`puter-based system receives the URLs directly through an
`Internet connection, at times specified by TV broadcasters in
`advance. The system interprets the URLs and retrieves the
`appropriate Web pages. The Web pages are synchronized to
`the video content for display in conjunction with a television
`program being broadcast
`to the user at
`that
`time. This
`alternative system allows the URLs to be entered for live
`transmission to the user.
`
`32 Claims, 7 Drawing Sheets
`
`
`
`SUBCRIBER SITE
`
`LOCAL
`PERSONAL
`
`COMPUTER
`
`
`
`12
`
`

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`Case 3:16-cv-02433 Document 1-10 Filed 05/04/16 Page 3 of 21
`Case 3:16—cv—O2433 Document 1-10 Filed 05/04/16 Page 3 of 21
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`US 7,243,139 B2
`Page 2
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`D>>>>D>>D>>>>>>>>>>>>>D>F1'1>D>>>D>>>>>>>>D>>>D>D>D>D>D>D>D>>D>D>>D>D>D>D>D>D>D>>D>>>D>D>D>D>>D>D>>D>D>D>D>D>
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`
`>>>D>>>D>>>>>>>>D>>>D>>>>>D>>>>>>>>D>>>D>>>D>>>D>D>>D>D>D>D>>D>D>D>D>D>D>D>>D>D>>D>D>>D>D>D>D>>D>D>D>D>>D>D>
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`

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`Case 3:16-cv-02433 Document 1-10 Filed 05/04/16 Page 4 of 21
`Case 3:16—cv—O2433 Document 1-10 Filed 05/04/16 Page 4 of 21
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`US 7,243,139 B2
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`W0
`W0
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`2 132 856
`2 325 537
`2 327 837
`2 347 055
`2 350 213
`2356319 A
`2 359 708
`2 359 958
`4-127688
`5176306
`7-288606
`7-307813
`8-8860
`10-222541
`W0 93/06675
`W0 93/07713
`W0 93/11617
`W0 93/22877
`W0 94/13107
`W0-96/04633 A1
`W0 96/07270
`W0 96/08923
`W0 96/13124
`W0 97/02689
`W0 97/02699
`W0 97/22207
`W0 97/27546
`W0 97/29591
`W0 97/33434
`W0-98-23080 A2
`W0-98-29956 A2
`W0-99/00163 A1
`W0-99/14930 A1
`W0-99-44159 A1
`W0 99/45726
`W0 99/50778
`W0-99-55066 A1
`W0 00/14987
`W0 00/36836
`W0 00/36886
`W0 00/43892
`W0 00/43899
`W0-00-045599 A2
`W0 00/77664
`W0-01-015357 A1
`W0 02/065252
`W0 02/065318
`
`10/1999
`5/2000
`4/2001
`6/2001
`7/1984
`11/1998
`2/1999
`8/2000
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`5/2001
`8/2001
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`4/1992
`7/1993
`10/1995
`11/1995
`1/1996
`8/1998
`4/1993
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`6/1994
`2/1996
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`1/1997
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`5/1998
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`1/1999
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`9/1999
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`3/2000
`6/2000
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`7/2000
`7/2000
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`
`* cited by examiner
`
`

`
`Case 3:16-cv-02433 Document 1-10 Filed 05/04/16 Page 7 of 21
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`Case 3:16-cv-02433 Document 1-10 Filed 05/04/16 Page 8 of 21
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`Case 3:16-cv-02433 Document 1-10 Filed 05/04/16 Page 9 of 21
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`US 7,243,139 B2
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`1
`ENHANCED VIDEO PROGRAMMING
`SYSTEM AND METHOD FOR
`INCORPORATING AND DISPLAYING
`RETRIEVED INTEGRATED INTERNET
`INFORMATION SEGMENTS
`
`CROSS-REFERENCE TO RELATED
`APPLICATIONS
`
`This application is a continuation of U.S. application Ser.
`No. 09/998,592 filed Nov. 13, 2002, abandoned , which is a
`continuation of U.S. application Ser. No. 09/998,592 filed
`Nov. 16, 2001, abandoned, which is a continuation of U.S.
`application Ser. No. 09/633,347 filed Aug. 4, 2000, aban-
`doned, which is a continuation of U.S. application Ser. No.
`09/472,385 filed Dec. 23, 1999, abandoned, which is a
`continuation of U.S. application Ser. No. 09/109,945 filed
`Jul. 6, 1998, now U.S. Pat. No. 6,018,768, which is a
`continuation-in-part of U.S. application Ser. No. 08/615,143
`filed Mar. 14, 1996, now U.S. Pat. No. 5,778,181, which is
`a continuation-in-part of U.S. application Ser. No. 08/613,
`144 filed Mar. 8, 1996, abandoned, and is related to U.S.
`application Ser. No. 08/622,474 filed Mar. 25, 1996, now
`U.S. Pat. No. 5,774,664, which is herein incorporated by
`reference.
`
`10
`
`15
`
`20
`
`25
`
`BACKGROUND OF THE INVENTION
`
`Today, the capabilities of computers to provide massive
`amounts of educational and entertainment information has
`
`30
`
`exploded with the Internet. The Internet has the power to
`transform society through unprecedented levels of informa-
`tion flow between members. Currently, on-line systems offer
`a variety of different services to users, including news feeds,
`electronic databases (either searchable by the user directly
`on the on-line system, or downloadable to the user’s own
`computer), private message services, electronic newsletters,
`real time games for play by several users at the same time,
`and job placement services, to name a few. However, today,
`most on-line communications occur merely through text.
`This currently stands in great contrast to the audio/visual
`presentation of the alternative electronic medium, television.
`However,
`it
`is expected that as multi-media’s incessant
`growth continues, audio/visual programs will proliferate and
`text will become less and less dominant
`in the on-line
`
`environment. Even though these programs will be intro-
`duced, the Internet, will remain essentially user unfriendly
`due to its very massiveness, organization, and randomness.
`Simply stated, there is no order or direction in the Internet.
`Specific pieces of information are many times hard to find,
`and harder yet, is the ability to put that piece of information
`into a meaningful context.
`Television, on the other hand, has been criticized for being
`a passive medium—“chewing gum for the eyes,” as Fred
`Allen once observed. Television has always been something
`you watched, not something you do. Many social critics
`believe that the passivity television depends on has seeped
`into our entire culture, turning a nation of citizens into a
`nation of viewers. While interactive television systems have
`increased the level of user interaction, and thus, provided
`greater learning and entertainment opportunities, vast infor-
`mation resources such as databases are inaccessible from
`such a medium.
`
`What is needed is a means to close the gap between video
`programming and the information superhighway of the
`Internet. What
`is needed is a wider, richer experience
`integrating audio/visual and textual database elements into
`
`35
`
`40
`
`45
`
`50
`
`55
`
`60
`
`65
`
`2
`
`an organized unique interactive, educational, entertainment
`experience. Currently, the Internet is a repository of infor-
`mation on virtually any subject. However, what is needed is
`a mechanism for combining the user-friendly visual expe-
`rience of television with the vast information resources of
`the Internet.
`
`SUMMARY OF THE INVENTION
`
`The system of the present invention combines broadcast
`television programming and/or video programming which
`appears on a VHS or Beta tape, CD-ROM, DVD or other
`medium, or video programming at a video server (herein-
`after “video programming”) with the massive Internet, cre-
`ating a new and powerful educational and entertainment
`medium. The system allows consumers to receive more
`information in a more efficient manner than either television
`
`or the Interr1et alone. Consumers not only can see a news
`report on television, but they can also read pertinent infor-
`mation about the report, as well as explore related informa-
`tion about the story. The program becomes the introduction
`to a particular subject, rather than the entire subject itself.
`The act of viewing a program has now become a more
`engaging, enriching experience.
`The system can also create a more intimate relationship
`between the viewer and the program. The user might be
`solving problems or performing virtual experiments on the
`Internet site that a teacher is discussing in an educational
`television program. Similarly, the consumer might be solv-
`ing problems that the fictional characters in a television
`program must solve. In both cases, the consumer is an active
`participant in the process, rather than a passive observer.
`Instead of an undirected and unfocused exploration of
`Internet sites, by synching specific Internet pages to the
`video signal, the system puts the Internet in context. The
`television program producers now can decide what addi-
`tional information to offer their audience. This material can
`
`now be seen in the context of the television program.
`An additional advantage is that consumers don’t have to
`search through the literally hundreds of millions of pages on
`the Internet to find appropriate material. The material has
`already been filtered by the program producers and delivered
`to the consumer automatically.
`Another advantage of the system is that it changes the
`nature of advertising. Since additional information can be
`given to consumers automatically, advertising can now be
`more substantive,
`allowing customers
`to make more
`informed choices. Now, the act of purchasing a product seen
`on television can be streamlined—the consumer can be
`
`given the choice of buying the product instantly using the
`two-way capabilities of the system.
`In addition, users can take advantage of the two-way
`capabilities of the Internet to respond to polls, to send e-mail
`or to link to additional sites. For example, a viewer watching
`a television news program, through the system of the inven-
`tion, can receive a stream of Web pages which provide
`additional, specific information relating to the news con-
`tent—whether background on the Presidential primaries or
`the latest change in interest rates.
`The video programming and corresponding Internet pages
`can be viewed on personal computers equipped with a
`television card, but
`the open software-based approach
`enables anyone with a television set and JAVA enabled PC
`to experience the system of the invention.
`By marrying the appeal of video with the two-way data
`transfer capabilities of the Internet, the system creates a
`powerful new medium. Video producers and Internet site
`
`

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`3
`creators can enhance their content to extend their brand
`
`identity and differentiate their program olferings to the
`millions of people who are spending more time navigating
`through the resources of the World Wide Web rather than
`watching television; advertisers can speak more directly to
`consumers by directly sending Web pages to the consumer
`instead of only displaying Web addresses in their commer-
`cials; and consumers can gain a new level of interest and
`interactivity over a video-based medium. In addition to
`providing significant and immediate benefits to broadcasters
`and advertisers, the system will also present educational
`programmers with a way to more effectively use Internet
`resources in the classroom.
`
`Recently, several media companies have joined to create
`a system for linking the Interr1et and television on the
`personal computer, called “Intercast.” In this system, content
`will be provided simultaneously with the TV video signal.
`This system, however, requires that stripped down Web
`pages be sent in the vertical blanking interval (VBI) of the
`video signal, using up to three scan lines limiting effective
`bandwidth to approximately 28.8 kbps. This approach, how-
`ever, requires specialized hardware to both insert the Web
`pages into the VBI and extract these codes at each PC since
`it
`takes up to three scan lines of the VBI. Thus,
`the
`complexity and cost of the PC is increased. Because the Web
`pages are transmitted with the video signal, the Intercast
`system is not a true “two-way” system, but merely a
`one-way “piggyback” system. In addition, the Intercast is an
`analog video product, and thus, carmot handle digital video
`data.
`
`The system of the present invention, on